Latest Below the line News

News - Below the line

PHWT creates automotive aftersales campaigns

Jaguar and Land Rover have launched a series of campaigns to increase customer retention and drive new customer acquisition in both brands’ global aftersales markets.The activity, which consists of online and offline ads, direct marketing,...

England - 14/11/2007

Advertising

Bath agency gets its green house in order

Bath-based agency thehouse is pioneering a new scheme to get businesses to ditch the tat and think greener when sending out promotional merchandise. The 'Re-Sourceful' venture is the first stage of thehouse’s new sister company, Re...

England - 13/11/2007

Design

New scheme to cement Bristol on the creative map

A £100,000 scheme has been sealed today aiming to cement Bristol’s reputation as a hub for creative business.Cash has been ploughed into two projects, ‘Light up Bristol’ and ‘Media Sandbox’. The scheme is...

England - 09/11/2007

Advertising

Hopkins takes on non-exec role at Alvaston Media

Carl Hopkins, the former chairman of the JDA Group has been appointed non-executive chairman of Manchester’s Alvaston Media plc, specialists in acquiring and investing in advertising agencies and media companies. Hopkins had been with JDA...

England - 09/11/2007

Below the line

Gyro replaces Cicero moniker at Manchester firm

Cicero is no more after Gyro International completed its re-brand of the B2B agency following its acquisition in March.After a seven-month integration process Cicero’s Manchester operation will now come under the Gyro stable. Gyro were said...

England - 09/11/2007

Advertising

Sanderson Joins Gratterpalm

Emma Sanderson has told The Drum about what the future holds for Leeds-based agency Gratterpalm, after becoming its new business development director.Sanderson made the cross-city switch from Principles Agency at the end of September, and has big...

England - 09/11/2007

Design

Aegon adds to agency roster with DM appointment as media incumbent remains

Aegon has reapppointed Ptarmigan as its media buyer following a pitchprocess. Ptarmigan was selected on the basis of its expertise and buyingpower in the specialist financial services trade space.Aegon has also appointed Story to its agency roster...

Scotland - 08/11/2007

Below the line

Four23 creates brand for Adidas Originals Liverpool store

Manchester-based creative agency four23 has completed the launch of the new Adidas Originals-brand store in Liverpool.Prior to the store’s October 17 opening, four23 ran a series of teaser ads in local publications and dispatched on tour a...

England - 06/11/2007

Advertising

Scottish widows look to Union Direct for DM as WAVV wins Strongbow job

The Drum has learned that Union Direct has won the direct marketing account for Scottish Widows. It is thought that Union Direct beat Navigator and incumbent WWAV Edinburgh in the pitch process to land the account. WWAV insists that it is still...

Scotland - 02/11/2007

Below the line

Hyland takes chief exec role at Sports agency Platinum

Fife Hyland has joined sports marketing and events agency Platinum One as its new chief executive.Hyland joins the Edinburgh-based agency, which is chaired by former Scottish rugby legend Gavin Hastings, from 1576 where he was previously a board...

Scotland - 02/11/2007

Below the line

Learning on the job

In today's highly competitive market, it is more important than ever to invest in the businesses prized assets - the staff. But who benefits from this investment most, the employees or the employer?

Scotland - 26/07/2007

Advertising

Fight or fantasy? How to achieve your buyout

Your agency has built up a strong client base, won a string of awards and grown to become a force to be reckoned with. Now it’s time to sell up and move on. But how much is your company really worth? The Drum meets Hugh Mason, a man who...

Scotland - 26/07/2007

Advertising

Integration - The real benefits of joined-up thinking

The market has long been advocating the joys of integration. However, recent events in the Scottish market have led some to cast doubts on the model. However, as The Drum discovers, it’s not always as simple as it seems.

Scotland - 12/07/2007

Advertising

Marketeer Association: Inside story

With more revelations than an episode of Desperate Housewives and more character analysis than a session with Dr Anthony Clare, June’s Marketeer Association meeting was a very enlightening experience. Guest speaker Adrian Banger, of Cumbria...

England - 06/07/2007

Advertising

Scottish Marketing Association: Jonathan Kemp

Jonathan Kemp, commercial director of AG Barr, has helped increase the company’s market value by £100m in just four years. The Drum catches up with him as he addresses the SMA.

Scotland - 28/06/2007

Advertising

Boarding the Arc

Arc Worldwide is one of the few networked agencies to continue to invest in its Scottish team, following the mass exodus of group-owned outfits in recent years. Stephen Lepitak meets the company MD, Carolyn Laing, to find out what sets Arc apart...

Scotland - 28/06/2007

Advertising

Integrated Marketing - What’s on the menu?

Regardless of whether you control a seven-figure marketing budget or a one-off £5,000 project, the pressure to deliver the right message to the right target market is immense. And throughout any marketing activity you undertake, a number of...

England - 21/06/2007

Advertising