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Babybel rolls out new content platform introducing new Babybel Buddies characters via Halloween-themed augmented reality game

Mini Babybel UK has engaged both RKCR/Y&R and Matmi to launch a new content platform, Babybel...

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Creative Showcase: Featuring Brave, TBWA London, Wieden+Kennedy Amsterdam and more

Welcome to The Drum Creative Showcase in association with iStock. ...

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Queen for a day: what would Nielsen’s Connie Xu change about the industry if she was in charge?

Marie Antoinette may be notorious for declaring “let them eat cake”, but if I...

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