Italian pasta manufacturer Barilla and digital agency, Isobar Moscow - which forms part of Dentsu Aegis' Russian network - have released a new ad campaign titled #Пастаэтоискусство; which literally translates as #Pastaisart.
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Manchester-based creative and digital agency, Access, will continue its acclaimed work with the Welsh Government following its successful application to be a roster agency for the provision of digital services.
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As organizations rely heavily on collaborative tools and software platforms (IDC predicts that the market for collaborative applications will increase to $26.6bn by 2030), it has become harder to track what kind of work employees are actually...
The 2020 Tokyo Olympics and Paralympics, UEFA European Football Championships and the US Presidential elections will drive global growth in ad spend at 3.9% in 2020, amounting to US$615.4 billion, up from 2.6% in 2019.
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Never make forecasts, especially about the future. So goes the saying. However, The Drum got industry experts together to be good sports who gamely ignored this advice and cast their gaze into the future to look at what the new decade and beyond...
We live in a world where brands no longer influence people. People do. That is the mantra of Iris Worldwide that was born 21 years ago. To celebrate its anniversary, Iris Worldwide has partnered with The Drum to launch ‘The Outsiders’...
In wake of another ‘brand safety crisis’, which this week revealed how advertisers were inadvertently funding climate denial videos on YouTube, the platform’s UK managing director has spoken out on why brand bosses have not...
Marketers must stop prioritising strategies built around cookie data if they’re to succeed in the 2020s. Speaking on a panel at The Drum’s Predictions 2020 event at Sea Containers this week, Andy Chandler, Adjust’s VP for UK and...
