Think about how often you use your mobile; what percentage of that phone time is spent using apps? New research suggests that it can be as much as two hours and 57 minutes per day per person. Recent reports meanwhile also suggest that the global...
It’s a complex world out there for all marketers. Regardless of your industry, product, and market, you are most likely to balance a lot of marketing activities at the same time. The amount of possibilities is almost limitless, but how do...
Last week, Nike U-turned on its direct seller arrangement with Amazon to instead focus on “elevating consumer experiences through more direct, personal relationships”. It’s a surprise unravelling that has raised eyebrows, but...
Yorkshire-based brewery, Timothy Taylor’s, has enlisted Leeds-based agency Finn to raise awareness of its online offering in the lead up to Christmas and help drive sales of its gifting range.
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Creative technology platform Creatable and social enterprise Code Like a Girl have collaborated to campaign to stop the usage of an image in order to make millions of women feel welcome in tech.
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While some marketers believe that brands should be focusing on the engagement rates of influencers instead of prioritising vanity metrics, influencer marketing agency Gushcloud says it depends on the needs and priorities of the brand.
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Snapchat will now let brands buy unskippable ads that go beyond their current six-second time limit, giving longer pieces of creative the chance to reach more eyeballs within its walls.
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Malaysia-based low-cost airline AirAsia will now allow rival airlines to advertise their prices as it seeks to become a one-stop platform for lifestyle and travel needs.
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Accenture Interactive Operations (AIO) believes the industry is at a “tremendous inflection point” as clients are arriving at its doorstep to seek proper robust marketing for their growth strategies, says its global president.
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