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Reuters will work with National Election Pool for 2020 election coverage globally

Reuters will join forces with the National Election Pool (NEP), an amalgamation of major news outlets ABC News, CBS News, CNN and NBC News, to provide real-time 2020 election results and exit polling on a global scale. ...

North America - 22/07/2019

Career

Is doing business in China as different as westerners believe?

How to do business in China: Understanding the creative industry

China and its big-spending 1.3 billion citizens continue to represent a lucrative and enticing market for brands and marketers. However, finding success in China can be challenging. ...

China - 19/07/2019

Advertising

For many years, Japan has been dubbed the ‘Galapagos’ of markets due to its isolated nature and unique infrastructure.

Japan 101: the basics of marketing in the Land of the Rising Sun

Opinion: Guest Columnists

Four years ago, a David and Goliath story in the world of international rugby wowed crowds at the World Cup with underdog performances... Read more

Natalie Meyer - 18/07/2019

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The Ultimate Guide to Growth report, with AdRoll

Marketing plan: The seven step guide to turbo charge revenue growth

Launching your brand in India: why digital-first may not always work

Opinion: Guest Columnists

With big brands such as Spotify, Ikea, Kia and Ralph Lauren all announcing moves to enter the market, it would be fair to say that India... Read more

Grant Fraser - 11/07/2019

Advertising

A partnership is a highly effective strategy for entering and accelerating growth in a region.

Why partnerships are crucial when navigating the e-commerce market in Indonesia

Opinion: Guest Columnists

It’s no secret that Indonesia has become a huge digital commerce market and that the business opportunity continues to grow at a... Read more

Daniel Keegan - 05/07/2019

Advertising

From the left: Uglow, Hanan, Mendelson, Sears, Classen and Dhunna.

Ali Hanan: Cannes Lions predicts a sexually inclusive future without binary gender norms

Opinion: Guest Columnists

Did you spot a seismic shift at the Cannes Lions festival? It’s there, in the work. This is the changing face of gender... Read more

Ali Hanan - 03/07/2019

Market Research

WPP edges closer to offloading Kantar, confirming ‘exclusive discussions’ with Bain

WPP has confirmed it is in in “exclusive discussions” with Bain Capital for the sale of its majority stake in Kantar, valued at around $4bn. ...

World - 01/07/2019

Market Research

Can department stores regain the ground they've lost?

The trouble with department stores: the reasons why shoppers are turning away

Opinion: Tricks of the marketing trade

The Drum Network

The department store was once a corner stone of the British high street for decades and immortalised by the popular long running... Read more

Steve Looney - 28/06/2019

Design

Humor marketing: five ads that got consumers laughing

Using humor in marketing is a tried and tested strategy for brands to ensure that their campaign is impactful and remains memorable for audiences. ...

World - 27/06/2019

Advertising

SDC hopes the film will encourage more conversations between Singaporeans so that they strive to have a proper work-life balance

'Do you believe in life after work?', Sentosa Island asks stressed out Singaporeans

Sentosa wants more residents in Singapore to take a break from their daily routines and spend time on the man-made island. ...

Singapore - 27/06/2019

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video

Unfriend cyberbullies on Facebook, IMMAP tells Philippines teens in new campaign

The Internet and Mobile Marketing Association of the Philippines (IMMAP) has launched a campaign that teaches teenagers about the risks of being online. ...

Philippines - 26/06/2019

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video

All bots automate but not all are smart.

Why are some bots great and others meh?

Opinion: Guest Columnists

Bots are no longer FAQ answering machines ... Read more

Joshua Kwah - 26/06/2019

Advertising

Retailers need to rediscover the older generation.

Baby boomers and retail: the need to re-engage the forgotten generation

Opinion: Tricks of the marketing trade

The Drum Network

Over the last few years, advertisers have rushed to woo millennial consumers, leaving their older counterparts feeling overlooked or... Read more

Harriet Miles - 24/06/2019

Advertising

Agencies need to help mid-sized brands like PropertyGuru negotiate better rates and give access to thought leadership.

PropertyGuru goes it alone after in-housing media to be more agile with first-party data

PropertyGuru has brought its media buying in-house in a bid to be more agile with its vast pool of first-party data and create better user experiences, according to Bjorn Sprengers, the property portal’s chief marketing officer. ...

Singapore - 24/06/2019

Advertising

Social listening provides access to the largest real-time focus group in the world.

Why social listening matters to your marketing

Opinion: Tricks of the marketing trade

The Drum Network

It’s good to talk, so the classic BT ad campaign told us. And, bless ol’ Bob Hoskins, he was right, it is. But to have truly... Read more

Daniel Swepson - 21/06/2019

Market Research

Some brands have been a more natural fit for cause marketing than others in recent times

Cause marketing: examples of the best and worst brand purpose campaigns

Cause marketing has made the leap from an occasionally used marketing approach to the cornerstone of many FMCGs' corporate strategy. At Unilever, brands that "don't stand for something" will be disposed of, its new chief exec...

World - 21/06/2019

Advertising

Growing profits through focusing on the customers that matter

Hands off the cookie jar: the future of targeting as restrictions on data tighten

The recent moves by Google, Apple and Mozilla to block third-party cookie targeting will force marketers to work harder to reach consumers using data. ...

Singapore - 19/06/2019

Digital