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5 of the biggest sports marketing trends of 2019

Once, big-name sponsorship deals were enough to satisfy sports marketers. But amid a saturation of advertising and proliferation of new channels, fresh opportunities are arising for brands and clubs alike to cultivate deeper relationships with...

World - 14/05/2019

Advertising

If found guilty, Google could be fined up to 10% of its local revenue or 300% of its net profits.

India probes Google's dominance in the country with anti-competitive investigation

The Competition Commission of India (CCI) has found that Google abused the dominant position of its Android operating system (OS) in the country and has ordered a full investigation. ...

India - 13/05/2019

Advertising

Online shopping habits are demystified by new research data.

Six emerging consumer trends for retailers

Opinion: Tricks of the marketing trade

The Drum Network

A multi-step buying journey is now the reality for most retailers, but few companies have succeeded in optimising every step of the... Read more

Michelle Hill - 10/05/2019

Digital Advertising

The new academy aims to increase opportinities for women to becoming professional cyclists.

Škoda partners with Dame Sarah Storey to launch new Cycling Academy

The Drum Network

Auto manufacturer Škoda has launched the Škoda DSI Cycling Academy in partnership with Dame Sarah Storey, the most successful female British Paralympian of all time. ...

World - 10/05/2019

Events

The constant change of the industry presents challenges and added pressure on the schools’ curriculum to keep up.

Closing the talent gap in creative: a shared responsibility between agencies and schools

As the industry is constantly changing at speed, creative agencies that form collaborative partnerships with schools will enable future creatives to learn by doing and being a part of the process. This will go a long way in closing the talent gap...

Singapore - 10/05/2019

Advertising

PichaEats highlights Malaysian refugees' struggle for food

Malaysia-based food business PichaEats (formerly known as The Picha Project), has launched a campaign to show how the simple act of enjoying a meal could change lives for refugees during Ramadan. ...

Malaysia - 09/05/2019

Advertising

Alibaba topples Tencent to be crowned China's most valuable brand

Alibaba has been named China’s most valuable brand knocking rival tech giant Tencent from the top spot on the annual BrandZ list. ...

China - 07/05/2019

Advertising

The French company also requested the court to order the products to be handed over or destroyed.

Louis Vuitton takes legal action against Chinese shoemaker for copying sneakers design

Louis Vuitton is taking legal action against Chinese shoe brand Belle International in Hong Kong for copying its sneakers design. ...

China - 06/05/2019

Digital

The majority of us are 'OK' with the amount of time we spend using mobile devices.

Screen time survey reveals consumers spend 50 days a year on smartphones

The Drum Network

Nearly four out of ten people now use screen time tracking as a way to monitor their own or children’s phone usage – but it seems they’re not concerned about how long they’re spending online. ...

World - 02/05/2019

Market Research

At present, about 80% of the group’s sales come from its traditional oil and gas business.

Reliance Jio set to be the first to launch a super app in India

Reliance Jio is set to launch a super app, similar to WeChat, in India as it seeks to merge online-to-offline retail in the country. ...

India - 02/05/2019

Advertising

The innovation lab will be run during the 2019 Semi Permanent festival.

National Geographic unveils platform to solve the world's problems

National Geographic has created Make Good, a platform aimed at addressing humanitarian, societal and environmental challenges through innovation. ...

Australasia - 02/05/2019

Advertising

Breeze warns parents to bring their children outdoors before its too late

Unilever’s Breeze is encouraging Singaporean parents to put aside their children’s electronic devices and bring them outdoors. ...

Indonesia - 30/04/2019

Advertising

Singapore’s Workplace Safety and Health Council urges co-workers to show care

Singapore’s Workplace Safety and Health (WSH) Council has launched a new campaign aimed at reminding workers how easy it is to show care for their co-workers and prevent injuries in the...

Singapore - 30/04/2019

Advertising

video

The Flightclub launch needed to be done in a way that positioned Flight Club in the right light within the Manchester community.

The Drum Recommends: Commended - Don't Cry Wolf Launching Social Darts Nationally for Flight Club

Brand collaboration is the key to a high street retail revival

Opinion: Tricks of the marketing trade

The Drum Network

The high street is dying, or so we we keep hearing from all angles of the media - but is it? ... Read more

Daniel Todaro - 29/04/2019

Market Research

'De-siloed' travel data sets have the potential to deliver a personalised travel experience.

Beyond the boarding pass: a new era of personalised ‘open’ travel

Opinion: Tricks of the marketing trade

The Drum Network

Gearing up for another summer travel season means readying ourselves for the inevitable pain points associated with arranging and then... Read more

Nick Chiarelli - 29/04/2019

Digital

Instagram marketing trends advertisers need to know

In less than a decade since its launch in 2010, Instagram has enjoyed exponential growth, with the platform recently reaching 1bn active monthly users. In doing so, it has become an attractive platform for brands eager to learn if Instagram...

World - 26/04/2019

Creative