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Latest Market Research News

News - Market Research

Building Brand Enthusiasm for LEGOLAND

The Drum Recommends: Commended - Clarion Communications on Building Brand Enthusiasm for LEGOLAND

The Drum Recommends: Commended is highlighting Clarion Communications who helped build brand enthusiasm for LEGOLAND. ...

Read more
World - 01/04/2019
Creative
Only a quarter of marketers investing in SEO and SEM (28% and 25% respectively) to reach their audience.

Australians are turning to search but marketers continue to invest in social media

Australian consumers are increasingly turning to search instead of family and friends because of the convenience. However, a report by Salmat has found that marketers are not tapping into this opportunity and putting their money into social media...

Read more
Australasia - 01/04/2019
Advertising
The Drum rounds up audio advertising's latest trends

From podcast advertising to radio sponsorship, 2019 audio marketing trends

In recent years, audio advertising has been boosted by streaming services such as Spotify and SoundCloud, a surge in podcast popularity and a radio renaissance. And though this is a market whose origins date back to the first radio...

Read more
World - 29/03/2019
Advertising
Beauty products still have the ability to tempt shoppers into high street stores.

The beauty industry is giving the UK high street a much-needed makeover

Opinion: Tricks of the marketing trade
The past decade has seen many of the high street brands of our childhood entering administration. With the likes of Woolworths, BHS, Toys... Read more
Susan Bello - 28/03/2019
Creative
Cool Blue Brand Communications devised & delivered a plan to get the people of Newcastle behind reopening

The Drum Recommends: Commended - Cool Blue Brand Communications on Regenerating The Newcastle City Pool & Turkish Baths

The Drum Recommends: Commended is highlighting Cool Blue Brand Communications who devised and delivered a plan to get the people of Newcastle behind the reopening of the Newcastle City regenerated pool & baths. ...

Read more
World - 27/03/2019
Creative
A beginners' guide to conversation mapping

A beginners' guide to conversation mapping

Opinion: Tricks of the marketing trade
Often in content marketing research there is a single, overriding question to fix the challenges of producing content that delivers ROI: ... Read more
- 27/03/2019
Market Research
Brands who don't pay the living wage, don't pay taxes or don't care about their impact on society are paying the price.

78% of Britons think business is key to a thriving society, but less than a third feel optimistic about the future

Almost four out of five Britons (78%) consider that business has a crucial role to play in building a successful society, according to research findings released by marketing and communications agency Radley Yeldar (RY).   ...

Read more
World - 27/03/2019
Market Research
Netflix currently offers three monthly plans in India, ranging from 500 rupees to 800 rupees.

Netflix tests cheaper subscription plans in India

Netflix has announced it is testing a 250 rupee ($3.63) monthly subscription for mobile devices in India. ...

Read more
India - 27/03/2019
Advertising
Lack of right culture, the biggest hindrance to digital transformation says IBM iX

Lack of right culture, the biggest hindrance to digital transformation says IBM iX

As technology evolves at a dizzying pace, choosing the right digital transformation initiative can be a challenge. But even more critical is that any digital transformation requires instilling a culture that supports that change, according to...

Read more
World - 22/03/2019
Advertising
Louise Engelbertsen of Think Jam.

Think Jam bolsters strategy division with head of insight appointment

Entertainment marketing agency Think Jam has hired Louise Engelbertsen as its new head of insights as part of its ambitious international growth strategy. She joins the agency from WPP-owned The Social Partners. ...

Read more
World - 22/03/2019
Career
This is according to a survey called ‘Masters of Mobile’, jointly produced by Accenture and Google.

Slow mobile experiences impact brand's connections with Asia Pacific consumers

Mobile sites in the Asia Pacific meet industry best practices in only two out of five mobile consumer touch points in product pages and mobile design. ...

Read more
Asia - 22/03/2019
Advertising
Major social media platforms must carry the same obligations that news media must shoulder.

Did publishers and social media giants have a part to play in the Christchurch terror attacks?

In the aftermath of the Christchurch mosque terror attack, brands like ASB, Burger King, Spark and a host of other big brands are planning or have pulled their ad spend from tech giants like Facebook and Google after the terrorist live...

Read more
New Zealand - 22/03/2019
Advertising
It is an irony that in the marketing industry where it is all about automation, there are still a lot of manual processes.

Can AI be the respite for the weary programmatic trader?

Programmatic traders are being underutilized as most of their time is spent managing mundane complexities and disparate processes. There is also a lack of workflow and efficiency, as traders must juggle up to eight platforms a day, says Dominic...

Read more
Singapore - 19/03/2019
Advertising
Mark Read

WPP’s Mark Read on Kantar: ‘Emotionally, I would have kept it. Rationally, selling is the right thing’

As the sale of Kantar progresses WPP’s chief executive Mark Read has said that “rationally” he knows it’s the right move even if he’s not convinced “emotionally.” ...

Read more
World - 18/03/2019
Digital
It accused Supreme Italia, of defrauding Chinese consumers and misleading the public. Photo: NOWRE.

Supreme New York files lawsuit against Supreme Italia for counterfeit stores in China

Supreme New York has taken legal action against Supreme Italia, a counterfeit business in China after the latter opened a physical store in Shanghai. ...

Read more
China - 18/03/2019
Digital
Facebook has announced it will temporarily ban electoral ads purchased outside Indonesia and Thailand.

From electoral ads to political marketing: the lowdown on 2019 elections in Asia Pacific

Election fever is about to hit Asia Pacific as citizens in countries like India, Thailand, Indonesia and the Philippines head to the polls to cast their vote. ...

Read more
Singapore - 18/03/2019
Digital
The WPP-owned research company said the change will come into effect from April 2.

Kantar merges all brands under single name as WPP's merger plans continue

Kantar has announced it will retire the names of its brands and consolidate all services and offerings under the Kantar brand name. ...

Read more
World - 18/03/2019
Digital Advertising
The circular economy takes the relationship between a brand and its customers a step further than before.

What role for brands in a ‘circular economy’?

Opinion: Tricks of the marketing trade
Five years ago, I paid a woman in her mid-twenties to show me the contents of her wardrobe – for professional purposes of course! ... Read more
Nicholas Liddell - 15/03/2019
Market Research
Clarions Grand Cork Experiment For The Portuguese Cork Association

The Drum Recommends: Commended - Clarions' Grand Cork Experiment For The Portuguese Cork Association

The Drum Recommends: Commended is highlighting Clarion Communications who were challenged by the Portuguese Cork Association to increase demand for cork stoppers in wine bottles. ...

Read more
World - 15/03/2019
Creative
The regulator accused the platforms of failing to set up a strict inspection system to review the quality of these food vendors.

China orders Meituan and Ele.me to remove restaurants with fake licenses

A Chinese government regulator has found up to 35,000 restaurants operating illegally on food delivery platforms like Meituan Dianping and Alibaba-owned Ele.me. ...

Read more
China - 15/03/2019
Digital Advertising

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