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Latest Market Research News

News - Market Research

Clarions Grand Cork Experiment For The Portuguese Cork Association

The Drum Recommends: Commended - Clarions' Grand Cork Experiment For The Portuguese Cork Association

The Drum Recommends: Commended is highlighting Clarion Communications who were challenged by the Portuguese Cork Association to increase demand for cork stoppers in wine bottles. ...

Read more
World - 15/03/2019
Creative
The regulator accused the platforms of failing to set up a strict inspection system to review the quality of these food vendors.

China orders Meituan and Ele.me to remove restaurants with fake licenses

A Chinese government regulator has found up to 35,000 restaurants operating illegally on food delivery platforms like Meituan Dianping and Alibaba-owned Ele.me. ...

Read more
China - 15/03/2019
Digital Advertising
Boeing needs to take a proactive strategy to the crisis, says Brand Finance chief executive

Boeing's brand value has taken $7.5bn hit after deadly crash, report finds

On Sunday (10 March), Boeing's 737 Max 8 plane crashed in Ethiopia just seven minutes after taking off, killing all 157 people on board. ...

Read more
North America - 14/03/2019
Market Research
AMBITIOUS helped Origin Workspace build its brand, messaging and Bristol business relationships

The Drum Recommends: Commended - How AMBITIOUS helped Origin Workspace build its brand, messaging and Bristol business relationships

The Drum Recommends: Commended is highlighting AMBITIOUS who helped a company called Origin Workspace to build its brand, messaging and Bristol business relationships. ...

Read more
World - 14/03/2019
Creative
Should you be targeting your marketing resources on key customer accounts?

Five steps to account-based marketing success

Opinion: Tricks of the marketing trade
Account-based marketing (ABM) is about focusing your marketing (and sales) efforts into landing those key, high-value accounts that will... Read more
Daniel Swepson - 14/03/2019
Career
The Directors of G & T

The Drum Recommends: Commended - Giants & Titans Use 'The Drum Recommends' to Celebrate Success & Raise Profile

The Drum Recommends: Commended is highlighting Giants and Titans who created a self-promotion campaign to celebrate their successes and raise awareness of Giants & Titans agency among potential new clients.  ...

Read more
World - 14/03/2019
Creative
Consumers were excited about the conveniences and potential that the likes of Google Assistant and Amazon Alexa present.

Consumers in Asia Pacific prefer to use smart assistants for entertainment

Smart assistants are being underutilized by consumers in Asia Pacific as they prefer to use these devices for entertainment purposes as opposed to assisting with everyday tasks, according to a report. ...

Read more
Singapore - 14/03/2019
Advertising

AAMI uses Spotify to warn drivers about impending road hazards

Spotify has teamed up with the Australian Associated Motor Insurers (AAMI) to alert drivers of impending road hazards via Spotify native ads. ...

Read more
Australasia - 14/03/2019
Advertising
video

Manulife addresses misconceptions around heart attack symptoms in acting masterclass

Manulife has launched a campaign in Singapore to help educate people about the subtle warning signs of real-life heart attacks.  ...

Read more
Singapore - 14/03/2019
Advertising
video
Champions of the early start with Costa Express

The Drum Recommends: Commended - Cubo: Champions of the early start with Costa Express

The Drum Recommends: Commended is highlighting how Cubo helped Costa Express drive footfall during their most crucial period of the year. ...

Read more
World - 13/03/2019
Creative
Hyper-reality has the ability to create a completely immersive perceived reality which sets it apart from other experiences.

The Void's Asia chief on the hyper-reality boom and collaboration with Hollywood

Hyper-reality firm The Void recently announced its expansion into Asia Pacific, with a focus on China, Malaysia, Hong Kong and Singapore. It is hoping to make more investments in China, a country where the virtual reality industry is expected to...

Read more
Singapore - 13/03/2019
Advertising
video

Ikea taps local Hokkien dialect in Penang to promote new store

To celebrate for the opening of its first store in Penang, Malaysia, Ikea is using the Hokkien dialect to to celebrate the local heritage in its campaign. ...

Read more
Malaysia - 12/03/2019
Advertising
The hotel giant recently introduced its Canopy by Hilton brand in China with the opening of Canopy by Hilton Chengdu.

How Hilton created 'the right brand' to gain from China's domestic tourism boom

China has emerged as the world’s biggest outbound travel market with 145 million Chinese travelling the world in 2017, driven by the country’s rising middle class and the burgeoning wanderlust of millennials. This presents...

Read more
China - 11/03/2019
Digital Advertising
Creative Industries often paid late

Creative industries often paid late, owed £1bn in tardy payments

The UK’s creative industries are being undermined by late payments. Findings from business finance company MarketInvoice have revealed that 48% of businesses in the creative industries were paid late in...

Read more
World - 11/03/2019
Market Research
More than half of the respondents think they had a good understanding of the programmatic space.

Programmatic buying becomes the norm in APAC but knowledge is lacking

Programmatic media buying has become commonplace for marketers in Asia  Pacific, with nine out of 10 currently buying media programmatically. ...

Read more
Singapore - 11/03/2019
Digital
China’s foreign minister Wang Yi said the Chinese government supported Huawei’s moves. Photo: SCMP.

"Don't be victimised like silent lambs": China supports Huawei's lawsuit against US

Huawei has won the Chinese government’s approval for its lawsuit against the United States government last week. ...

Read more
China - 11/03/2019
Digital
Mobike’s largest market outside China is in Singapore, where bike-sharing companies are governed strictly.

Mobike pulls out of Asia Pacific as Meituan Dianping scales back investments

Bike-sharing company Mobike has shuttered its Asia Pacific operations and laid off staff across its offices in Singapore, Malaysia, Thailand, India and Australia. ...

Read more
Singapore - 11/03/2019
Digital
Clarion Rouses Scots to Support Wallace Day For The Edinburgh Dungeon

The Drum Recommends: Commended - Clarion Rouses Scots to Support Wallace Day For The Edinburgh Dungeon

The Drum Recommends: Commended is highlighting Clarion Communications who were asked to help rouse Scottish support for Wallace Day for the Edinburgh Dungeon.  ...

Read more
World - 09/03/2019
Creative
Personalization is key when it comes to nailing the right messages and experiences that matter at different touchpoints.

'We have to focus on the data': Adobe on the industry's short attention span

As consumer expectations continue to escalate and average attention span shrinks, developing a thoughtful and cohesive advertising strategy that integrates with every step of the customer journey, across the entire organization, will be one of the...

Read more
Australasia - 08/03/2019
Digital
Jaywing Creates the Blueprint for Yorkshire's future

The Drum Recommends: Commended - Jaywing Creates the Blueprint for Yorkshire's future

The Drum Recommends: Commended is highlighting how Jaywing delivered a series of successful campaigns for Yorkshire Water. ...

Read more
World - 07/03/2019
Creative

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