Following Nike’s ad with Colin Kaepernick and Gillette’s ad on toxic masculinity, much ink has been spilt once again on whether brands should make the bold move to comment on social trends, and if it will hurt their bottom line if they...
Shopping online is supposedly easy and stress free, but it can also cause many regrettable purchases for Brits, according to a new survey conducted by digital wallet and money transfer provider Neteller.
...
The New Zealand Transport Agency (NZTA) has launched a campaign which aims to get young drivers to put on their seatbelts when driving by telling the stories of crash survivors.
...
Men are changing, but are brands keeping up? Across the developed world men are in crisis, uncertain of their identity and struggling to find their place in society. Traditional ideas of masculinity have given way with little new to replace them.
...
WPP’s gender pay-gap has increased year-on-year, though some of the worst performing agencies from 2017 including JWT and Ogilvy & Mather have managed to close their gaps.
...
Edelman has released its annual Trust Barometer which found that Asia Pacific countries like India, China and Indonesia have experienced significant shifts in trust over an eight-year period driven largely by rising trust levels in both government...
The Australian Competition and Consumer Commission (ACCC) has called on the advertising industry to provide feedback on several preliminary recommendations before its digital platforms inquiry final report in June.
...
Marketers are increasingly finding themselves with an expanded mandate to contribute greater value and measurable results, deliver exceptional customer experiences and drive a customer-centric corporate culture shift across the enterprise. No...
Eventbrite is launching a localized platform in Singapore today (February 27) after witnessing strong organic growth in the country, having processed close to five million tickets and organized more than 90,000 events in since its inception in the...
Meituan Dianping, the Tencent-backed Chinese food delivery giant, has announced a partnership with Singapore-based dining platform Chope to help Chinese tourists make reservations at restaurants around Asia Pacific.
...
Singapore has announced it plans to introduce a data sharing requirement to improve its Personal Data Protection Act (PDPA) at the 2019 Mobile World Congress.
...
