A new study on in-app ad pricing and performance has found that the average click-through rates (CTR) of in-app video ads are 7.5 times higher than display ads. ...

In the fragmented media landscape, figuring out at what point do the marketing investments deliver optimal returns when seeking real-time targeted personalization and engagement can be a challenge for brands. The answer may seem simple, as in, ...

When we talk about the future of TV, we need to first make it clear what we’re talking about. Is it a piece of hardware in a living room or video content that can be streamed on any device? ...

As TV broadcasters make it easier for brands to buy targeted audiences, they can now attract small and medium-sized businesses that have never advertised before with the allure of affordable effectiveness.  ...