Three years ago, mainstream news brands reported on marketers funding disturbing content, hate speech, terror propaganda, misinformation and vile filth on the open web – and the brand safety panic ensued. Today, huge lists of keywords...
News brands have been attracting record audiences during the pandemic as more and more people find themselves with a new daily news consumption habit. But while demand for subscriptions at quality titles is through the roof, ad...
KFC has launched an 86-track playlist in Malaysia to encourage customers to come back to its stores as Covid-19 pandemic lockdown restrictions lift in the country.
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To support the ongoing fight for racial justice for the black community, the Ad Council has launched a PSA to inspire all Americans to fight for racial equality in America.
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Al Jazeera Media Network (Digital Division) won the Best Use of Photography award at The Drum Online Media Awards 2020 for its ‘Meet the Rescuers’ coverage. Here, the team behind the images explain the challenges faced and the...
The Drum’s Can-Do Festival is to be extended into a third week owing to audience demand and the bumper line-up will now include sessions featuring marketing chiefs from Diageo, Walgreens, Oreo, SAP and Boots.
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If you get it right radio is the ultimate medium. It’s a simple platform but the power it has to immerse and influence the audience is greater than any of its media counterparts, and even rivals gaming.
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The Ad Council has a long and storied history of using communications to tackle some of the US’s most pressing causes. From its inception in 1942 it has been responsible for some of the best-known advertising strap lines – from the...
As marketers shift spend to new channels and move investment into performance marketing, online ad fraudsters are also finding new ways to divert spend, according to White Ops.
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Beano Studios won B2C Website of the Year at The Drum’s Online Media Awards 2020 for Beano.com. Here, the team behind the site outline the challenges faced and the strategies used to deliver this successful project.
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Live event and brand experience company Freeman has launched a suite of infographics and guides to support brands, organisers, and exhibitors as they begin their return to live event planning.
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Toufic Beyhum is a father of three. He is also a creative director at Y&R Namibia, a photographer and an impassioned advocate for side projects. He’s wary, he says, of any creative, that doesn’t have something else going on....
With news of Glastonbury 2020 cancelled this year because of Covid-19, Paradise London has been commissioned by the BBC Music Introducing team to produce a specially commissioned film showcasing ‘The Best of BBC...
Gamer stereotypes often include images of teenagers in a basement. Bin that image right now. Here come the mums who are taking gaming to the next level.
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The content and video market in Asia Pacific highly fragmented and cluttered with a host of competing players. Those ranks have increased with the entrance of newbie Quibi, the video startup launched in April by Hollywood mogul Jeffery...
The pandemic has had a significant impact on businesses and how they are now communicating with their customers. Braze and The Drum hosted a discussion with a panel of industry experts to look at how brands are dealing with the crisis and...
