As digital transformation takes the advertising industry by storm, some company processes have fallen short. However, Workplace from Facebook's fascinating new report suggests that Workplace – an online team collaboration...
The Telegraph Media Group has said it will no longer subscribe to the ABC circulation audit system as part of its strategy to focus on digital, a move that has set alarm bells ringing for ad execs.
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Nike will be sponsoring teams and players in the T1 Entertainment & Sports organization including the League of Legends team and the gamer known as Faker (Lee Sang-hyeok).
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Entry deadlines for The Drum Awards are fast approaching for the Marketing, Search, Digital Advertising, Online Media, Design and Roses competitions.
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Petrol giant Caltex created a giant pineapple in Singapore to celebrate the opening of a new petrol station in Jurong West ahead of Chinese New Year.
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The European venture capitalist landscape is in rude health. By October 2018, investors poured a whopping €14.8bn into EU funds. As a point of comparison, between 2005-2008, European-focused fundraising failed to break €10bn in any of...
If you happened to be in England last summer, you will remember two things: First, it was really rather hot. Second, though, was an appropriate companion to the weather: The World Cup.
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After years of pushing its products and tech, Under Armour is re-investing in its central brand with a new global platform and its first foray into podcasting.
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Guardian Media Group (GMG) has shown some out-of-the-box thinking with the appointment of Annette Thomas, a neuroscientist and academic publisher, as its new chief executive.
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Case studies provide a benchmark of the amazing and innovative work that the advertising and marketing industries are producing each year. With over 20 global competitions, The Drum Awards receives thousands of amazing case studies each year...
Brands must provide excellent experiences around sport that truly add to the consumer experience or they’ll risk alienating their audience altogether.
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Brand marketers could learn a thing or two from the way athletes and football clubs treat their fans, according to Debbie Vavangas, global garage lead and VP, IBM.
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With more and more marketers using data to drive advertising campaigns, the idea of relying on artificial intelligence (AI) to improve how a brand talks to its customers isn’t as strange as it might once have sounded.
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