Uefa will be building on its relationship with Alipay in a bid to engage Chinese football fans with new experiences and draw them closer to European football in the run-up to Euro 2020.
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A new study on in-app ad pricing and performance has found that the average click-through rates (CTR) of in-app video ads are 7.5 times higher than display ads.
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Vietnam has urged brands to stop spending advertising dollars on YouTube, accusing the Google-owned platform of willingly carrying ‘anti-state propaganda’.
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Grab has been fined $16,000 by the Singapore government for leaking its customers' data in email marketing campaigns sent to customers who used its ride-sharing services, GrabCar.
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People want to make a difference in the fight to end extreme poverty, but they often do not know how to act or where to start because they have not been trained in the component parts required to end poverty.
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The proportion of our lives allocated to mobile internet consumption has risen to 800 hours per year or the equivalent of 33 days per year, according to a new survey of our changing browsing habits.
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Tottenham Hotspur might have lost in their first-ever Uefa Champions League final in Madrid to Liverpool FC in May 2019, but for its global principal partner, Hong Kong-based insurer AIA, which has its logo splashed across Spurs’ kit, it...
Live streaming on e-commerce platforms in Asia Pacific is set to grow bigger as rivals Lazada and Shopee continue investing heavily in the feature on their apps.
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Aldi is set to open its first two retail stores in China this Friday (June 7), marking the brand’s physical debut in the world’s most populous country.
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The Drum's 'Spotlight' is a bi-monthly series that take a look at the key trends, influential people, rising stars and important events in interesting Asia Pacific countries. This month, we are starting with Singapore.
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