Heineken has signed on to become the official beer of the first Formula 1 VinFast Vietnam Grand Prix which will take place on the streets of Hanoi from April 3 to 5 2020.
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TCL Corporation believes it is the right time to launch its own branded smartphones because its consumer electronics business is reaching a point of maturity where it is now an ecosystem of products, not just one single category.
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Singapore-based clothes rental subscription platform Style Theory believes the future of fashion is renting because of a fundamental shift in consumer mindset.
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The Korea Professional Football League (K League) has brought on sports data intelligence company Sportradar as its global media rights distributor.
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Mobile and smart device brand Oppo opened its new APAC hub in Malaysia yesterday with a string of announcements around commitments to 5G and R&D in the region.
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Dentsu Inc. will be restructuring its underperforming business in its seven global markets of Australia, China, Singapore (including regional headquarters), UK (including global headquarters), France, Germany and Brazil.
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Australian wine brand 19 Crimes trendjacked the Brexit conversation last week during the UK general election, contrasting the elections and plans for Brexit against Australia’s convict past.
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Publicis Sapient won the ‘Heathcare and Pharma’ category at The DADI Awards 2019 with its ‘Amplifon Hearing App’ campaign for Amplifon. Here, the agency reveals the challenges faced and the strategies used to deliver...
Amazon has partnered with Blessings in a Bag (BIAB), a Singapore-based non-profit organisation that aims to improve the lives of children and youth in need.
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As one of the latest brands to jump on the Bytedance-owned TikTok bandwagon, Colgate-Palmolive believes the platform will be key to its efforts to ramp-up digital transformation in 2020.
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Japanese beauty giant Shiseido has created an interactive installation that uses deep-tech to showcase how users can break the boundaries of time to experience aging instantaneously and non-linearly.
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As more clients demand that agencies prove that the money they spent on marketing and the activity from their teams is actually paying dividends, Changi Airport Group (CAG) believes this practice should be taught to young talent before they enter...
Hotels and resorts brand InterContinental has launched a new platform to engage the public to vote on their favourite symbolic sights, sounds, tastes, smells and feelings in selected cities.
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