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For native video ads, short and snappy creatives with a clear call-to-action work best.

How marketers can unlock the potential of native video ads in the age of TikTok

Opinion: Guest Columnists

Step aside, TV. ... Read more

Alex Khan - 15/08/2019

Advertising

Economic growth cannot happen in a closed environment; an open mind and open market will drive the much-needed economic growth.

Open mind and open market: what India's scrapping of Article 370 in Kashmir will mean for brands

Opinion: Guest Columnists

Kashmir Valley - described as Heaven on Earth, is one of the most welcoming places on Earth with preserved un-touched beauty. A Google... Read more

Aashay Shah - 14/08/2019

Advertising

The idea of lighting up a 3D car in itself is a simple concept, but has never done before.

Why Singapore Grand Prix wants to innovate the way it buys out-of-home media

For the Singapore Grand Prix (SGP), the promoter of the Singapore leg of the FIA Formula One (F1) World Championship, out-of-home advertising has proven to be a novel medium to engage new audiences in the sport. ...

Singapore - 14/08/2019

Advertising

Beijing and Shanghai were named as part of China, Hong Kong and Macau were listed separately only as “Hong Kong” and “Macau”.

Coach slammed for failing to respect One-China policy with T-shirt design

Coach is finding itself in hot water in China, a day after another fashion brand, Versace was criticised for producing a T-shirt that appeared to refer to Hong Kong and Macau as independent countries. ...

World - 13/08/2019

Advertising

Evans joined Alibaba in 2015 to push the e-commerce giant's growth outside of China. Photo by National Retail Federation.

Alibaba president Michael Evans facing criminal charges for involvement in 1MDB scandal

Michael Evans, the president of Alibaba, is facing charges for his involvement in the IMDB scandal, stemming from his time at Goldman Sachs. ...

North America - 13/08/2019

Advertising

By exploiting niche opportunities that were either undetected or ignored by FMCGs; smaller brands have been able to thrive.

How FMCG giants can keep up with smaller and nimbler brands

Opinion: Guest Columnists

The ease with which social media allows consumers to share their views on a particular brand, product or service has seen trends created... Read more

Hugo Amos - 13/08/2019

Digital

Accenture Interactive acquisitions: all its major agency deals so far

Accenture Interactive acquisitions: all its agency deals so far

Since its formation by consultancy giant Accenture in 2009, marketing offshoot Accenture Interactive has been rapidly growing its media, digital and creative credentials by bringing scores of agencies around the world under its wing. ...

World - 12/08/2019

Advertising

Creative Works APAC: Singapore's 54th birthday special featuring Tiger, Shopee and the government

Welcome to The Drum's Creative Works, dedicated to showing the best creative work of the past week from the Asia Pacific region. ...

Singapore - 08/08/2019

Advertising

Disney earnings miss forecasts as costs rise for its streaming future.

How Disney aims to overcome losses as it prepares marketing plan to launch streaming platform

Share prices in Disney dropped after the company posted a steeper earnings decline than analysts expected, due in part to its foray into streaming media and assets purchased from its acquisition of 20th Century Fox. ...

North America - 07/08/2019

Advertising

Cisco sees agencies as experts on media placement and strategy and industry trends.

Cisco's APAC marketer on bringing insights and optimisation in-house

Cisco, the technology brand that wants to be known as a marketing company, is adopting the language and the eyes of a customer in a bid to tell interesting technology stories. ...

Singapore - 07/08/2019

Advertising

What story will your ad tell?

Opinion: Guest Columnists

Stories shape our understanding of the world from infancy through to adulthood, so brands must be impactful storytellers... Read more

Angus Blackwood - 07/08/2019

Digital

Brands matter and developing brands takes time.

Key lessons for South East Asian retailers ahead of 9/9 Super Shopping Day

Opinion: Guest Columnists

Super shopping days are not a new phenomenon in retail. After all, for decades Americans have been queueing outside of big box stores on... Read more

Kelly Guerin - 06/08/2019

Advertising

Across South East Asia, CTV requests has increased 657% year-over-year in the first quarter of 2019.

Advanced TV in Asia Pacific: Iflix, The Trade Desk and RTL Adconnect on what advertisers need to know

Advanced TV has taken off in the Asia Pacific, especially in Australia and New Zealand, because of investments in addressable TV, connected TV (CTV), programmatic TV, TV Everywhere and broadcast video on demand (BVOD) by the region’s largest...

Singapore - 06/08/2019

Advertising

Isobar and Estadão launch the world's first print programmatic ad

Isobar Brazil launches first ever programmatic ad in print

The Drum Network

Isobar Brazil has created a media innovation that uses a QR Code to deliver promotional content from McDonald’s, Burger King, and Subway, in a print ad. The new ad-format provides offers that are personalised based on the profile, time of...

World - 05/08/2019

Advertising

Asas' council has previously said while the ad was found to be in poor taste, it did not breach the code.

Singapore advertising body to beef up policies on race and ethnicity after Havas' racist ad furore

Singapore’s Advertising Standards Authority (Asas) has announced it wants to introduce a recommendation on race and ethnicity to marketers when they are planning for campaigns. ...

Singapore - 05/08/2019

Creative

The Tencent-backed platform said it wants to target Singaporeans who love dining deals.

Shopee taps into Singaporeans' love for food with Chope initiative

Singapore-based e-commerce platform Shopee has joined forces with dining deals platform Chope to offer special deals to its users as part of its celebration of Singapore’s 54th birthday. ...

Singapore - 02/08/2019

Advertising

Bowtie, Alibaba, Adludio, Jack Morton, CNN, The Wall Street Journal on what to expect from Hong Kong.

Spotlight on Hong Kong: Bowtie, Alibaba, Adludio and Jack Morton on key trends

The Drum's 'Spotlight' is a bi-monthly series that take a look at the key trends, influential people, rising stars and important events in interesting Asia Pacific countries. In June, we started the series with Singapore. This month,...

Asia - 01/08/2019

Advertising

Mobile ad fraud exacted a $2.3bn toll on marketers in the first half of 2019

Mobile ad fraud took a $2.3bn toll on marketers in the first half of 2019

The true cost of mobile ad fraud over the first half of the year has been calculated by mobile attribution and marketing analytics specialists Appsflyer, which found that $2.3bn in ad spending was subject to app install fraud over the first six...

World - 31/07/2019

Mobile