Latest Social Media News

News - Social Media

Quba collaboration up for Royal Television Society Award

A collaboration including Sheffield-based Quba, working to expose the hidden world of ‘internal’ sex trafficking, has been short-listed for an award at the upcoming Royal Television Society Awards.My Dangerous Loverboy, a collaborative...

UK - 10/06/2010

Digital

Stephen Fry announces 'most beautiful Tweet' at Hay Festival

Actor, writer, broadcaster and Twitter aficionado, Stephen Fry has announced ‘the most beautiful tweet ever tweeted’ at this year’s Hay Festival. Fry announced the winner at the literary festival as “I believe we can build...

UK - 07/06/2010

Social Media

Talking Brand is talking Crap.

Opinion: Social Media Marketing, A Naked View

Back in 2008 my mate Hugh introduced (through his blog) me to Mark Earls a real life brand guru, the guy that wrote the book “Welcome to... Read more

Colin Gilchrist - 05/06/2010

Social Media

New Honda campaign utilises social plugins, engagement ads and apps

Honda has unveiled a campaign on Facebook to support the launch of the new Honda CR-Z: the world’s first sporty hybrid coupe.Integrating a range of new Facebook social plugins, the campaign aims to give a more social experience, reflecting ...

UK - 04/06/2010

Social Media

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Chewits extends online strategy with Match Magazine sponsorship

Confectionery brand Chewits has announced that its is to sponsor Match magazine’s World Cup fantasy football game, a partnership which will be managed by Tayburn. The sponsorship deal will develop the brand’s online strategy and will...

England - 01/06/2010

Digital

BP activists pour oil on troubled waters

A crowd sourcing site launch - which aims to provide a means to share images, video and reports from the scene of BP's Gulf oil leak - has thrust ongoing ramifications of the spill into the spotlight.A rising torrent of bad publicity is denuding...

UK - 01/06/2010

Public Relations

White Rose Shopping centre rolls out year long Fuse8 campaign

The first wave of a 12-month long digital campaign for the Land Securities-owned White Rose Shopping Centre in Leeds has begun to roll out, created by Fuse8. The ‘I am a White Rose’ campaign will focus on accessible fashion and will...

England - 28/05/2010

Digital

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Mama Mio creates fictitious band for social media campaign

Skincare brand Mama Mio has launched a social media and viral campaign in a bid to raise money for charity Look Good...Feel Better. Developed by marketing agency Baber Smith, the campaign features and animated navel singing to music from...

UK - 28/05/2010

Social Media

Facebook outlines new privacy settings

Facebook founder and CEO Mark Zuckerberg has announced what changes will be made to the social networking giant, which will come into effect today.The site includes a complete redesign the privacy settings page which will be simplified, while a...

UK - 26/05/2010

Social Media

Police raise abuse fears over Bebo and Facebook

The Association of Scottish Police Superintendents is to call for greater regulation of social networking sites such as Facebook and Bebo, fearing that they pose a grave threat to communities because of online grooming and paedophilia.The...

Scotland - 26/05/2010

Social Media

Facebook confirms 'simpler' privacy settings to be put in place

Facebook has confirmed that it will implement a new set of privacy settings from tomorrow (26 May,) following widespread criticism of the social networking giant.Details of the new settings will be posted on the sites blog, although it is expected...

UK - 25/05/2010

Social Media

Twitter expert Mark Shaw discusses its use (and abuse)

Following on from our story earlier in the week looking at the weekend Twitter travails of Unite joint general secretary Derek Simpson The Drum spoke to Twitter expert Mark Shaw to understand why so many professionals fall victim to ‘the...

UK - 25/05/2010

Digital

Dr Pepper game sees brand take control of users Facebook status

Coca-Cola has begun its first ever standalone online brand campaign for Dr Pepper continuing the ‘What’s the Worst that Could Happen?’ message and includes a standalone Facebook fan page and competition. The new campaign will run...

UK - 24/05/2010

Social Media

Cadbury launches Friday Town on Facebook

In order to promote its brand extension Crunchie Rocks, confectionery maker Cadbury has launched Friday Town, a social media game which runs through Facebook. Tying in with the long standing brand message of ‘Get that Friday Feeling’,...

UK - 24/05/2010

Social Media

Chatville is Facebook's answer to Chatroulette

A new game for Facebook which combines elements of Chatroulette with the gaming and viral machanics of apps such as Farmville, has launched, named ChatVille. The game, developed by social network developer, Digsby, allows users to chat through...

UK - 20/05/2010

Social Media

Facebook faces Islamic backlash

Facebook is facing up to a backlash from Islamic extremists after the prolific social networking site became embroiled in a legal tussle with a Pakistani court.The fracas has come to a head today (May 20th) which is the unofficial “Everyone...

UK - 20/05/2010

Digital

McCann Erickson survey finds marketers are still 'uneasy' with social media

Many agencies and consultants are not providing enough guidance to clients on social media, a report by McCann Erickson Bristol has found. The 2010 McCann Erickson Social Media Index has found that almost half of the marketing and communications...

UK - 20/05/2010

Social Media

Word of Mouth marketing voice grows

The growth and influence of word of mouth marketing has been reinforced in new research commissioned by RAPP Edinburgh.The consumer research, carried out by YouGov, shows that over 80% of online consumers use online reviews as part of the journey...

UK - 18/05/2010

Below the line

Social Media Policy Document

Opinion: Social Media Marketing, A Naked View

This is a warning to all those businesses and Agencies that are adopting or initiating social media activity for their own or clients... Read more

Colin Gilchrist - 18/05/2010

Social Media

Crisis PR: The Facebook campaign set up against Proctor and Gamble's Pampers range

McCann Erickson Bristol's head of PR, Joanna Randall, looks at the impact a negative social media campaign could have on the P&G brand.Starting a social media communications campaign can be a tough task – but most brands would probably be...

UK - 18/05/2010

Social Media