Honda has unveiled a campaign on Facebook to support the launch of the new Honda CR-Z: the world’s first sporty hybrid coupe.Integrating a range of new Facebook social plugins, the campaign aims to give a more social experience, reflecting ...

A crowd sourcing site launch - which aims to provide a means to share images, video and reports from the scene of BP's Gulf oil leak - has thrust ongoing ramifications of the spill into the spotlight.A rising torrent of bad publicity is denuding...

Skincare brand Mama Mio has launched a social media and viral campaign in a bid to raise money for charity Look Good...Feel Better. Developed by marketing agency Baber Smith, the campaign features and animated navel singing to music from...

The Association of Scottish Police Superintendents is to call for greater regulation of social networking sites such as Facebook and Bebo, fearing that they pose a grave threat to communities because of online grooming and paedophilia.The...

Following on from our story earlier in the week looking at the weekend Twitter travails of Unite joint general secretary Derek Simpson The Drum spoke to Twitter expert Mark Shaw to understand why so many professionals fall victim to ‘the...

In order to promote its brand extension Crunchie Rocks, confectionery maker Cadbury has launched Friday Town, a social media game which runs through Facebook. Tying in with the long standing brand message of ‘Get that Friday Feeling’,...

Facebook is facing up to a backlash from Islamic extremists after the prolific social networking site became embroiled in a legal tussle with a Pakistani court.The fracas has come to a head today (May 20th) which is the unofficial “Everyone...

The growth and influence of word of mouth marketing has been reinforced in new research commissioned by RAPP Edinburgh.The consumer research, carried out by YouGov, shows that over 80% of online consumers use online reviews as part of the journey...

McCann Erickson Bristol's head of PR, Joanna Randall, looks at the impact a negative social media campaign could have on the P&G brand.Starting a social media communications campaign can be a tough task – but most brands would probably be...