Guest Columnists

Industry figures share their views on the latest issues. If you have an idea for a guest column, email opinion@thedrum.com

The true value of cashback affiliates – two performance experts debate the issue

The role of cashback affiliate sites is a much debated issue within the performance industry. We...

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Valentine's Day TV ads: which brands got it right?

The pressure placed on couples to turn February 14th into a special occasion has been growing...

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Heard of floating voters? Here's why floating consumers could make the difference for marketers

Who are 'floating' consumers and why should you be concerned about them? YouGov chief executive...

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