Guest Columnists

Industry figures share their views on the latest issues. If you have an idea for a guest column, email opinion@thedrum.com

British Airways, Harrods, Nikon - which brands got their advent calendars right, and which served up turkeys?

When shop shelves (virtual and real) are groaning with Christmas ware, advertising efforts...

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The battle for Christmas buzz: Which retailers are winning?

Giles Palmer, CEO at Brandwatch, takes a look at some of the social buzz around this year's...

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Liverpool more powerful than London? Scott McCubbin reviews Designival

Liverpool more powerful than London? Uniform’s Scott McCubbin reports from Designival, that...

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