Tricks of the marketing trade

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Vox Pop: Are we over sharing services?

As Uber, Amazon, Deliveroo and other disruptive companies encourage peer to peer services, it...

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Vox Pop: What next for Super Bowl advertising?

As the biggest advertising event turned 50 this year, there have been murmurings about a shift in...

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Vox Pop: Are consumers longing for long-form in marketing?

It was recently brought to The Drum’s attention that we are longing for long-form. The age...

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Vox pop: Agencies must embrace a smart mix of services to succeed in 2016

Last week eMarketer launched a report suggesting that ad spend on digital display will, for...

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