Tricks of the marketing trade

The marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and offer expert insight and opinion on what is happening in the marketing industry today that can help your business tomorrow.

Vox Pop: Are we over sharing services?

As Uber, Amazon, Deliveroo and other disruptive companies encourage peer to peer services, it...

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Vox Pop: What next for Super Bowl advertising?

As the biggest advertising event turned 50 this year, there have been murmurings about a shift in...

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Vox Pop: Are consumers longing for long-form in marketing?

It was recently brought to The Drum’s attention that we are longing for long-form. The age...

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Vox pop: Agencies must embrace a smart mix of services to succeed in 2016

Last week eMarketer launched a report suggesting that ad spend on digital display will, for...

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Vox Pop: Agencies agree that 2016 will be the year of video

Earlier in the week, eMarketer launched a report suggesting that ad spend on...

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