McCann NY: Qualcomm 'The Invention Age'

Project Name: 
The Invention Age
Project Date: 
Thursday, September 12, 2019 - 14:30
Project description: 

This is the Invention Age, and over 30 years of Qualcomm’s mobile leadership has led to it. To celebrate this new age and inspire the next generation of inventors, Qualcomm put technology in student’s hands in a uniquely creative way.

To welcome the arrival of the Invention Age, McCann New York worked with Qualcomm to draw on Qualcomm’s long-standing partnership with First, a non-profit organization that engages kids in exciting, mentor-based, research and robotics programs that help them become science and technology leaders, to bring a diverse team of young competitors together to create an all-new Rube Goldberg Machine.

The hero spot features the STEM kids presenting the mesmerizing mechanical masterpiece in action, and shows that when collaboration and creativity meets Qualcomm Snapdragon technology, we can accomplish anything. The machine works it’s magic to ultimately spell out “Welcome to the Invention Age,” with dominoes.

In addition to partnering with the San Diego First Tech Challenge Chapter, Qualcomm and McCann New York also worked with domino art influencer Lily Hevesh and chain reaction machine influencer Steve Price to help build out the Snapdragon-powered machine.

Credits (Additional): 


Liya Sharif, Senior Director of Marketing

Kevin Wakefield, Director of Marketing

Julie Yamamoto, Content Marketing Lead

Garrett Ponder, Senior Manager of Marketing

Steve Sanders, On-Site Director

Stephanie Harris-Uyidi, Media Producer

Angela Baker, Director of Corporate Responsibility

Natalie Dusi, Corporate Responsibility Staff

Rajan Mistry, Staff Engineer

Tony O’Connor, Senior Manager, Analyst Relations


McCann NY

Sean Bryan, Co-Chief Creative Officer

Thomas Murphy, Co-Chief Creative Officer

Mat Bisher, EVP Executive Creative Director

Dov Zmood, VP Creative Director

Andre Massis, VP Creative Director

Jake Schiappa, Art Director

Jack McNamara, Copywriter

Chance Bassett VP Executive Producer

Gabrielle Levy, Producer

Dan Gross, Music Producer

Chioma Aduba, Executive Account Director 

Dana McCullough, VP Account Director

Amanda Rousseau, Account Supervisor

Noah Helgenberg, Assistant Account Executive

Sam Chotiner, SVP Global Strategy Director

Will Zweigart, VP Content Strategy


Craft NY

Lia Kastrinakis, Editor

Christian Maggiore, Post Producer


UHD Media

Sean Hunter, Producer

Project Medias: 

Rube Goldberg meets The Invention Age

Rube Goldberg meets The Invention Age (Teaser)

Project Category: 

Project Location: