The Female Perspective:

A Vision for Change

The Drum, in association with experience design agency Critical Mass, brought together 10 women leaders from across the sector at a roundtable summit to tackle the issue of a lack of female talent in key roles in the advertising and digital industry. The summit saw discussion of the issues holding back change, and generated simple solutions that could help drive it: for individuals, organisations and the industry at large.

Diversity is a key issue for both The Drum and Critical Mass and we hoped to make a contribution to this current and crucial conversation.

The aim of this report is to stimulate debate and conversation among both individuals and companies about how to address diversity in the industry. The following suggestions are by no means definitive but we hope they will act as a useful catalyst for further discussion.