| by Branded Entertainment

Proximo Gets Vertical

Three Olives integration at Coachella with artist /influencer HalseyThree Olives integration at Coachella with artist /influencer Halsey

Proximo occupies a significant space  in beverage brands. From legendary products like Cuervo and Bushmills, to  new classics like Hangar 1 and Kraken,  their portfolio is not only impressive, but tailor-made for entertainment.

With that in mind, BEN’s deep  roots, experience and success in  entertainment provided a solid foundation from which to build. BEN  recommended a comprehensive cross-  platform approach. Strategically, the plan was to secure premium integrations  in all entertainment verticals, including influencers.

Music entertainment was a rich opportunity with Three Olives making an  appearance in DNCE’s Kissing Strangers  music video and 1800 Tequila featured in  A$AP Ferg’s New Level music video. BEN further extended the brand with a custom  influencer event activation at Coachella with Halsey and DNCE.

Additionally, custom digital content for Kraken Rum with influencer platform  Legendary Digital Networks and bespoke  influencer work with Jose Cuervo for Dia  de Los Muertos significantly amplified the  portfolio’s presence.

Scripted and unscripted integration included: Grace & Frankie, Marvel’s Iron  Fist, XX (film), Superior Donuts, Billions,  Real Housewives of Beverly Hills, The Young Pope, Crazy Ex-Girlfriend, Marvel’s  Agents of SHIELD, Six, Rosewood, Sneaky  Pete, The Real Housewives of Atlanta and  One Day at a Time.

All-in, Proximo netted over 1.2bn impressions, showing that an integrated,  vertical approach can be a wild success. 

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