This issue of The Drum takes a look at what happens when East and West combine as we examine emerging Asian startups and explore some of the key business figures and brands already dominating the region.
Centre of creativity
As advertising from Asia starts to make its mark within the industry Nils Andersson, the president and chief creative officer at Y&R China, argues that the 21st century will belong to Asia as it assumes the mantle of global centre of creativity.
Singapore-based Wayne Arnold, CEO of Lowe Profero and chair of the Marketing Society for south-east Asia, tackles the hottest and most localised topic in the region at the moment – the rise and rise of social media.
Breathing fire into the heart of the west, the tech startups emerging from Asia are shaking up business models in the US and Europe. Seb Joseph highlights the lucky eight startups the rest of the world should be keeping an eye on.
Local global logos
The Drum meets artist Mehmet Gozetlik who is aligning global brands with local culture by converting some of the world’s most recognisable logos into Chinese language neon signs.
This issue also includes -
- Creative Showcase – A round-up of the best new creative work as voted for by our readers – featuring Havas Milan, King Zog and McCann New York.
- Girl Guides – MediaCom’s Deirdre McGlashan shares her thoughts on why the industry should be encouraging young girls to move into tech roles.
- Back Chat – We chew the fat with Tom Bazeley, the new CEO of M&C Saatchi, who tells us about what he’s loving, the people who inspire him, and why the industry needs an injection of chutzpah.