This issue of The Drum includes an interview with Will.i.am exploring his collaboration with Coca-Cola and why the musician wants to make waste cool.
As Ekocycle – the brand collaboration between Will.i.am and Coca-Cola – launches in the UK, The Drum’s Natalie Mortimer catches up with the musician-cum-entrepreneur to find out how he intends to make waste trendy while making the sustainable brand profitable.
Artist and photographer Julian Hanford outlines adman-turned-artist Graham Fink’s recent eye tracking exhibition in London, and examines how technology can be used to apply creative vision straight from the mind.
Which industry is most important to the future of marketing comms – advertising, branding, digital, direct, media or PR? Katie McQuater hops on board The Drum’s double decker bus at Advertising Week Europe to find out.
Spotlight on search
The Drum casts an eye over recent trends from the world of search marketing.
This issue also includes:
- Creative Department – A round-up of the best new creative work as voted for by our readers – featuring Ogilvy & Mather Paris, JWT London and Droga5.
- Girl Guides – Marie Claire publishing director Justine Southall explains why the need to fight for gender quality in the workplace is greater than ever.
- Back Chat – We drop in on Lawrence Weber, managing partner of innovation at Karmarama and co-founder of the agency’s internal product incubator, to talk startups, Bob Greenberg and creativity v technology.