The latest issue of The Drum focuses on change as we take a look at the future of the supermarket and the enduring nature of classic bottle designs.
From Coke’s iconic curved design to the red-topped tabasco shaker – what bottles could you identify emptied of their contents and labels scratched off? We explore what it takes to create a glass masterpiece.
What will supermarkets look like in 2025? Cameron Clarke catches up with design, digital and retail experts to find out.
Gillian West gets inside the fertile mind of TBWA’s Peter Souter as we launch our series looking at the industry’s dreamers.
This issue also includes:
- Creative Department – A round-up of the best new creative work as voted for by our readers – featuring TBWA\Paris, 4Creative, AMV BBDO and more
- Girl Guides – Isobar’s Jean Lin tells us why everyone has a glass ceiling, regardless of gender
- Back Chat – We catch up with Nissan’s David Parkinson to chat about why he enjoys a challenge and which ad he wishes he’d worked on