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Subscribers: Download The Drum's 22 July issue here – from retail’s renaissance to the buy button battle

Subscribers can download a pdf of the latest issue of The Drum here.

This issue of The Drum is focused on retail as we explore the latest trends shaping the space and look at how social networks are adopting e-commerce.

Social commerce
Katie McQuater explores what the hybrid of social commerce means for brands, and whether social networks can ever truly rival Amazon.

Agile adaptors
The past three years have seen a surge in retailers investing in innovation hubs, but why? The Drum’s Jen Faull takes a look.

What is luxury?
From no-age-statement whiskies to chocolate libraries, blown-glass to NFC geese, our notions of luxury are changing, as Gina Lovett finds out.

Paying it forward
As Apple Pay launches in the UK, Catherine Turner examines how forward-thinking payment innovation is changing shopping as we know it, and how brands can capitalise on contactless.

Also in this issue:

Creative Showcase – A round-up of the best new creative work as voted for by our readers, featuring JWT Melbourne, Adam&EveDDB and more

Back Chat – Design icon Wayne Hemingway waxes lyrical about rebuilding the UK’s oldest amusement park, bringing cities together and why the inequality gap is his biggest gripe

Anatomy of an ad – Why sports retailer Under Armour chose a model to represent it

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