This issue of The Drum is focused on retail as we explore the latest trends shaping the space and look at how social networks are adopting e-commerce.
Katie McQuater explores what the hybrid of social commerce means for brands, and whether social networks can ever truly rival Amazon.
The past three years have seen a surge in retailers investing in innovation hubs, but why? The Drum’s Jen Faull takes a look.
What is luxury?
From no-age-statement whiskies to chocolate libraries, blown-glass to NFC geese, our notions of luxury are changing, as Gina Lovett finds out.
Paying it forward
As Apple Pay launches in the UK, Catherine Turner examines how forward-thinking payment innovation is changing shopping as we know it, and how brands can capitalise on contactless.
Also in this issue:
Creative Showcase – A round-up of the best new creative work as voted for by our readers, featuring JWT Melbourne, Adam&EveDDB and more
Back Chat – Design icon Wayne Hemingway waxes lyrical about rebuilding the UK’s oldest amusement park, bringing cities together and why the inequality gap is his biggest gripe
Anatomy of an ad – Why sports retailer Under Armour chose a model to represent it
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