The social media landscape is going through a lot of changes. As users’ focus switches from celebrities to close friends, social media platforms are redefining themselves as places for meaningful interaction and social activism. Yet...
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More businesses will shift to a customer-led growth mindset in 2020. By placing customers at the core of their marketing strategies, brands can transform them into ambassadors who trust and recommend their business to others – organically...
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At this year’s Xaxis Deviate EMEA event, the audience (mainly made up of brands and advertisers) participated in a quick poll to find out how regularly they played games. An astounding one third of the audience said that they didn’t...
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Video advertising has continued to be a key driver of digital ad spend this year, with display video up 27% year on year in the first six months of 2019. The growth of mobile advertising and the advent of superfast streaming thanks to 5G means the...
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Up and to the right. That’s the goal of virtually every metric we track as marketers. We want our numbers to go up and to the right. It’s where success lives, where big sales numbers live. We want more website traffic, more conversions...
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Following the release of the Ofcom Media Nations U.K. 2019 report earlier this year, we’re seeing that consumer habits are changing – and the appetite for online video is growing.
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The power of data has simultaneously been both an incredible help and hindrance for the marketing industry. The proliferation of data across the board has empowered us to understand our customers far better, and report campaign results back in...
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Until recently, contextual solutions for advertising served two basic purposes: blocking dangerous or inappropriate content for brand safety reasons and identifying potentially relevant inventory for ads based on keywords or other context signals....
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B2B Marketing goes into overdrive in the run up to the holidays, but mainly because the festive season gets in the way of next year’s campaigns. B2B marketers will recognize the rush to get ready for next year and the pause when everybody...
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An Insight Strategy Group lab experiment has revealed that over two thirds of people in the UK who watch YouTube said they watch videos related to their passions1– and where there's passion, comes attention, and attention leads to action...
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You are probably familiar with CMS (content management systems), you may have even been through a couple of different CMS implementations in your organization. Likely, you will have gone through a first-generation one in the early or mid-2000s...
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Celebrated organisational consultant Marie Kondo asks, “Does this spark joy?” when considering which items to keep, and which to throw away when tidying up her home. Interestingly, if I were to distil down much of the activity of...
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For many people, AI has sinister connotations. For them it conjures up a future where robots rule the world and humans are slaves to the algorithm. And they’re right to be wary. But like it or not, it’s here to stay. For the marketing...
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Equipping your organisation with the technology to do business at a high level shouldn’t have you waking up in a cold sweat at night. Certainly, there is no shortage of solutions out there. Talking about martech alone, at...
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Marketers can't afford to ignore Martech. The upcoming #MarTechFest aims to help make the space a little simpler for all of us to understand
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80-90% of people in the most advanced markets own a smartphone today – and this number keeps growing, allowing mobile advertising to dominate digital ad spend since 2015. With this, other trends are continuing to soar, such as Connected TV...
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It’s all about relationships, trust, and open channels of communication. A collaborative approach between customer, vendor, and agency reaps huge benefits for all parties.
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Traditional digital marketing strategies fall flat in the age of ad blockers and brand over-saturation. Meanwhile, competition gets tougher and customer acquisition costs go up. The modern digital economy requires a unique approach to marketing....
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Account-based marketing (ABM) is an effective business-to-business (B2B) marketing strategy with a host of benefits as cited in AdRoll’s RollWorks blog post “17 ABM statistics that will make you rethink your 2018/2019 strategy.”...
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The first banner ad ran in 1994 by AT & T and it said ‘click on this’, generating a 44% CTR. What is surprising, and not in a good way is that we are still running banner ads today and are disappointingly happy to accept a CTR...
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