Television advertising is currently facing an enormous problem: when the ad breaks start, most viewers either fast forward or pick up their smartphones.
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How London-based agency, Ngoar developed and integrated a new website for The European Synchrotron Radiation Facility to reflect its leadership position and unrivalled reputation for innovation and excellence.
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The top 20 TV shows in January were all broadcast on linear TV. Shows like Coronation Street, The Voice and Big Brother gathered millions of viewers, but these viewers did not all remain tuned in during ad breaks.
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With 2017 now in full swing, it’s time to look ahead and plan for success. The countdown is now on until the hottest digital marketing conference of the year takes the Avenue Q stage in the heart of New York City on March 1-2.
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The Entertainment & Media industry invests significantly more on Out of Home than any other advertising sector. TV broadcasters, national press, social media channels, radio stations and the music & film industries all recognise the...
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While commentators have been lamenting the death of the high street for years, 2016 saw a significant shift in the way online retailers are reaching consumers. WorldPay highlighted the changes in consumer behaviour in their omni-channel report...
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Meg Ryan, Senior Director of Marketing Strategy for the Atlanta Hawks, shares her thoughts on the impact of social media and the crucial content marketing journey.
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We now live in a world where the President of the United States is Donald J. Trump. President Trump, regardless of your views on him and his politics, is markedly different to his predecessors in so many ways. One of those ways is, of...
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Have you ever taken a look at current plans and just felt, well, that it all feels a little too familiar? Ever get the sense that your campaigns are ‘as expected’ or ‘standard’ for your industry? Ever got the feeling that...
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There’s no denying ‘customer engagement’ was a buzzword in 2016. But for many marketers, that’s all it was. Only 5% of marketers are confident they have mastered the ability to predict and adapt to the customer journey,...
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This is the new age of exploration. Knowledge is power and context is critical. As the times change, the high street will need to be the first to respond, by providing searchers with precise, correct, and consistent information – everywhere....
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If there’s one thing we learned from 2016 it’s that making predictions about the future is a precarious business. That’s especially true of social media, where trajectories can be reversed in the blink of an eye and today’s...
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If you’re expecting to read the usual skin-deep predictions about augmented or virtual reality, and artificial intelligence consuming the marketing landscape, you’re in the wrong place. They’re relevant, sure - but overall, this...
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Marketers now face an increasingly diverse set of challenges. On one hand, they are pushing out messages at a breakneck pace to a continually fragmenting number of digital channels. At the same time, they have never had more pressure to be...
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There has been a lot of noise around the topic of account based marketing (ABM), and you would be forgiven for thinking it is the new kid on the block.
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Maybe we’ll look back and say it was this year. Or did the tipping point come at the end of 2015? When did big data start to become, well, too big? And does size matter as we head into 2017?
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Advancements in digital advertising technology have promised advertisers more granular, powerful targeting to help them reach specific or niche audiences. While these hyper-targeted ad segments are incredibly valuable for advertisers, the often...
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The world of online advertising is a diverse one with countless mediums, publishers, formatting, and tracking options. Accordingly, it’s tough to discern which “latest and greatest” advertising methods are worth the investment...
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Could it be that 2016, for all the action taking place elsewhere, was actually a rather uninspiring year for adtech? 2016 will be remembered in adtech as a year when macroeconomic trends, such as public adtech market woes, M&A and the rise of...
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