As Marc Andreessen famously observed, “Software is eating the world.” Prescient words as nearly every industry from finance to travel have been rapidly disrupted, and generally improved, by the integration of software-powered...
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As an industry, we can sometimes be guilty of focusing too much on the monetary cost of ad fraud on campaign budgets. But consumers are victims too - and if we lose their trust, then the effect could be catastrophic.
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Creating strong brand experiences can become time consuming when having to consider multiple devices and cross referencing between several teams. Businesses can lose a lot of time trying to create the same asset for different channels.
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For as long as there's been programmatic advertising, the second-price auction has been a crucial component of the efficient marketplace we've all been working to build.
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Mobile, voice search, augmented reality, and the blending of in-store and online experiences have changed the face of digital marketing dramatically. And this shift necessitates an entirely new role inside your organization.
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Your bounce rate is going down, average session duration and page views per visit are going up. That means user experience is improving on your web property, right?
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Although real-time bidding (RTB) has been one of the most transformative developments in digital advertising in the past decade, some marketers remain unconvinced of the technology’s potential to unlock better performance for advertisers....
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Apps such as ABN AMRO’s open repayment platform Tikkie are on the rise across Europe, and they’re setting a new precedent for centralising money management. But what does this mean for traditional finance organisations and their...
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The groundbreaking Native OpenRTB 2.3 spec was passed by the IAB in March 2015, and Sharethrough (the largest Global Native Exchange) announced its first integration with AppNexus in September of that year. At that stage, the mere fact that native...
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UK and European businesses use online marketplaces as launch pads to access the US market. Find out what the other marketplaces worth considering are, apart from Amazon.
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Over the past few years, the surging popularity of Digital Audio has grown to become a mainstay of the media landscape. Spotify has over 100 million users, Chance The Rapper dedicated his Grammy to SoundCloud, and even Neil Young is getting in on...
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Regardless of your business vertical – retail, FMCG, automotive, financial services or media – one of your primary objectives is building mutually valuable relationships with real people.
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Artificial Intelligence has the potential to enhance the human experience, reaching every aspect of our lives. As the technology continues to develop, so will the way people and organisations use it.
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Brand safety has always been an issue, and it came firmly under the spotlight earlier this year as a result of the Google / YouTube issue.
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In a copy-paste world where trends go global in a heartbeat and user-generated content usurps traditional media, brands that want to survive need to continuously create relevant innovations that fit their target group like a glove. And as brands...
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For travel, skies are clear for completely synchronized – and personalized – customer experiences, and it seems there’s no looking back. In a June interview with Emerce, CCO of global online travel agent Travix, Paul van Breugel,...
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The Managing Digital Marketing in 2017 Report is now in its fourth year and is just as relevant as ever. Based on research from Smart Insights and Technology for Marketing (TFM), it explores different approaches businesses use to plan and manage...
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