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Digital

A paradigm shift of digital measurement

A paradigm shift of digital measurement

As scalable, fast and cost efficient technologies emerge, the digital industry’s massive insight gap of understanding the ”who factor” on digital campaigns will be filled. Audience measurement on digital campaigns will no longer... Read more

- 09/06/2017
Digital
Evolving consumer habits and the rise of new tech are changing the face of video advertising, from market to Cannes promenade

The digital video tide is changing: in the market, and at Cannes

As we head to the beauty of the South of France with sun cream, Speedos, and RayBans in tow, we should not forget that Cannes Lions was born as an international festival of advertising creativity. Today, whilst still a prestigious event in our... Read more

- 07/06/2017
Creative
The Majors – Awards that celebrate the best in creative, marketing and digital

The Majors – Awards that celebrate the best in creative, marketing and digital

The Majors, in conjunction with The Drum is back for a third year running. We’ve lined up a crop of stellar judges from the top agencies and brands, who are poised and ready to witness this year’s hottest work. ... Read more

- 06/06/2017
Creative
Why marketers need to break silos and unify all marketing data in one place

Why marketers need to break silos and unify all marketing data in one place

How many times have you heard or seen the words big data? Probably more than you can count. The terms big data and real-time advertising have come to dominate the lexicon of the marketing press. ... Read more

- 05/06/2017
Digital
Millennial marketers see video metrics differently

Millennial marketers see video metrics differently

Younger and older people experience the world a bit differently. For instance, if you’re over 25 you probably can’t hear a tone at 14,400 hertz. The older you are, the more likely you are to experience colors as “washed out&rdquo... Read more

- 31/05/2017
Design
Tim Mason, CEO of Eagle Eye at the company’s recent event, Digital Connect

Digital Connect: How can brands meet consumers’ great expectations?

New research from Eagle Eye reveals that retailers and restaurants are failing to take advantage of widespread mobile phone-use to enhance the customer experience ... Read more

- 23/05/2017
Digital
As our open internet is under strain, we must remember open is better than closed

As our open internet is under strain, we must remember open is better than closed

On 6 August, the open internet will celebrate its twenty-sixth anniversary. That’s the date when Sir Tim Berners-Lee released the world wide web’s first website from his office at Cern. The domain looked roughly like what you can see... Read more

- 10/05/2017
Advertising
Mobile programmatic – let’s stop making this so complicated, please

Mobile programmatic – let’s stop making this so complicated, please

What do you think marketers really want from their global marketing investment in mobile? ... Read more

- 09/05/2017
Digital
Conducting effective data-driven marketing in China

Conducting effective data-driven marketing in China

A data-driven approach to marketing provides both speed and accuracy, and this is imperative when you are targeting China as the market is huge and the digital landscape is highly complex and fragmented. ... Read more

- 25/04/2017
Digital
Four reasons influencer marketing is similar to traditional marketing

Four reasons influencer marketing is similar to traditional marketing

It’s not hard to see why influencer marketing is a growing area for many marketers and brands. From recent research, we’ve identified these statistics that deliver a logical argument for influencer marketing: ... Read more

- 20/04/2017
Digital
Six display trends essential to success

Six display trends essential to success

Every marketer knows the landscape of modern consumer behavior, purchasing patterns and effective marketing tactics is constantly – and swiftly – evolving. Here are the display trends that marketers need to be aware of to make sure... Read more

- 20/04/2017
Digital
From affiliate to partner: the evolution of partner marketing

From affiliate to partner: the evolution of partner marketing

Affiliate marketing is one the oldest marketing channels on the internet and has stayed relatively stable for many years. However, marketing through affiliates has evolved dramatically. ... Read more

- 20/04/2017
Digital
How retailers and fashion brands stand out in this omnichannel world

How retailers and fashion brands stand out in this omnichannel world

Since e-commerce first became a force with impact on the fashion world in the late 90s, marketers have tended to silo their initiatives into what they do in a real world store V's what they do on an e-commerce website. E-commerce was... Read more

- 20/04/2017
Digital
5 Do's and Don'ts of Programmatic Advertising

5 Do's and Don'ts of Programmatic Advertising

Though programmatic mobile is one of digital advertising’s fastest-growing categories, many brands and agencies are still struggling to get it right. Whether due to mobile’s unique creative environment or the targeting challenges it... Read more

- 30/03/2017
Digital
3 smart things you can do with programmatic mobile advertising

3 smart things you can do with programmatic mobile advertising

For the experts this is nothing new, however for many other online marketers it is; clever applications provided by programmatic mobile advertising. What is possible? ... Read more

- 28/03/2017
Digital
Moving from storytelling to story living

Moving from storytelling to story living

Storytelling is the ultimate crowd-pleaser. Everyone wants to be engaged, loves a distraction and enjoys getting pulled into a different world. ... Read more

- 21/03/2017
Career
Survival of the fastest

Survival of the fastest

The landscape of business and technology seems like the Wild West at the moment; an unchartered territory with fierce contest for audience and market share. Even Bono weighed in on the issue, with an interesting allusion to the dawn of the... Read more

- 13/03/2017
Digital
The importance of getting creative when optimising your programmatic ads

The importance of getting creative when optimising your programmatic ads

Be careful about what you think you know ... Read more

- 08/03/2017
Creative
Is programmatic cleaning up its act?

Is programmatic cleaning up its act?

According to a recent eMarketer report, digital ads traded programmatically will soon account for 70% of all UK digital display ad spending, and by the end of 2017 this will rise to over 75% of spend. These figures are proof of the exponential... Read more

- 08/03/2017
Digital
Six lessons we learnt from running TV Sync Campaign

Six lessons we learnt from running TV Sync Campaign

Television advertising is currently facing an enormous problem: when the ad breaks start, most viewers either fast forward or pick up their smartphones. ... Read more

- 01/03/2017
Digital

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