Market Insight Report
For our inaugural Market Insight Report, The Drum partnered with audience insight and data connectivity firm Acxiom to survey 200 marketing professionals, investigating industry perceptions of cross-platform advertising.
Key findings include:
1. 84% of respondents will expect that cross-platform activity will increase across 2015.
2. 86% believe that cross platform campaigns are performing more effectively than traditional single channel campaigns.
3. Only 16% of respondents state that their clients are currently structured in a way which is optimal to cross-platform delivery.
Download the full report for further insights on concerns surrounding cross-platform attribution, agency views on the options offered by publishers for cross-platform campaigns, and further discussion on the role of marketing agencies as clients shift preferences towards cross-platform campaigns.