GMG Radio has appointed an intermediary to handle a review of its Smooth Radio account currently held by Manchester-based Clear Marketing Communications.
The AAR will manage a “competitive” pitch for the Smooth account early in the New Year, with the incumbent Clear Marketing invited to re-pitch. Clear will retain the accounts for GMG’s Real and Century FM stations.
The move comes as GMG Radio prepares to significantly increase the marketing budget for the Smooth Radio Brand.
The latest development follows GMG’s announcement in August that it was to conduct a review of its media buying account for all 13 of its Smooth, Real, Century and Rock Radio stations.
A decision on the account is expected before Christmas.