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Greggs and MAG makes for £6m of wins at MediaVest

MediaVest Manchester is understood to have won the media planning and buying accounts for Greggs and Manchester Airports Group, approaching a combined media spend of £6million.

Greggs, which employs Propaganda in Leeds for its advertising needs, has appointed MediaVest to replace incumbent Austin West Media on the £4million account.

MediaVest Manchester has also won the £1.7m media planning and buying account for Manchester Airports Group (MAG), which owns four airports in Manchester, Humberside, the East Midlands and Bournemouth.

The review has seen MAG consolidate its media requirements into one agency. Previously the business was split between six agencies, including Mediaedge:cia Manchester and Universal McCann Manchester.

Featured by The Drum

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