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IAS Smarts creates new green multiplatform campaign

IAS Smarts has created a new multiplatform campaign for Scottish and Southern Energy to launch its new green energy product.

The ‘Better Plan’ campaign has seen IAS Smarts tasked by the utility to help launch and develop the project.

The campaign has launched nationwide with advertising, direct marketing and PR handled by the agency, with media bought and planned through The Media Shop.

Featured by The Drum