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Creativejuice appointed by HBOS to revamp its employee equity website

Direct marketing agency Creativejuice has won a brief to re-design the HBOS Employee Equity Solutions website.

Creativejuice was awarded the brief on the back of previous work for HBOS. It has now been tasked with overhauling the design of the website and making it more user-friendly.
EES is a division of HBOS specialising in the administration of global employee and executive share plans. The new site, which is aimed at prospective and existing customers looking for further information on share plans, will feature a fresh design highlighting products and services.

As well as overhauling the design, Creativejuice will include an email capture function to allow HBOS EES to begin building an e-marketing database.

Creativejuice MD James Moore said: “The current site is quite corporate and bland and has no life or variety – we plan to overhaul the design, introducing more colour, simplifying navigation.”

Featured by The Drum