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NHS launches healthy project with TDR’s help

The Designers Republic (TDR) has produced Healthy Ambitions, a new print and online project for the NHS.

The Designers Republic (TDR) has produced Healthy Ambitions, a new print and online project for the NHS.

The project’s three elements involved the production of a 158 page book covering the eight health pathways, a shorter executive summary and website, www.healthyambitions.co.uk.

Although not originally part of the project, the branding will now be used by the NHS across all communications collateral to ensure consistency.

Healthy Ambitions is an initiative examining how healthcare can be improved and sets out the Strategic Health Authority’s ambition for the next 10 years: all regions of the NHS focused on the needs specific to their region.

TDR managing director, Richard Wright, said: “This is the second project we have delivered for the NHS and we are looking forward to building a long term relationship.”

Featured by The Drum

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