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CREATIVE REVIEW: Laura Hickman-Sparkes, Healthsure

60 WATT
DENHOLM (POSTER ADVERTISEMENTS)
Good images that would have stand out on the page in the job section but, initially, I found the adverts confusing – is this an ad agency? Recruitment agency? It took too long to ‘work out’ the advert. Also the ads are worlds apart from the website they are driving the audience to, which is disappointing given the creativity in the adverts. 5/10

CODE COMPUTERLOVE
ORIGINAL SOURCE (www.originalsource.co.uk)
Loved it! What a great website, easy to navigate; clear info about the product range. I even entered the sensation seekers competition. I would never usually visit a shower gel site, but I actually forwarded this to my mates. It was nice to be taken back to those long summer days!! Take a look! 10/10

GOLLEY SLATER
COI CLIMATE CHANGE (TV AD)
The weight of the carbon foot print is a good concept, also the setting/family fit well with the target audience. The reasons to reduce the carbon footprint, such as the effect on the environment and the ‘money saving’ message, would have greater appeal to the target audience and would probably trigger positive change in behaviour; this could be brought out more. 6/10

THE LEITH AGENCY
ALCOHOL AWARENESS SCOTLAND (POSTER CAMPAIGN)
The Alcohol Awareness campaign had some good simple messages but unfortunately, for me, the creative doesn’t draw in the audience. The objective of the campaign seems to be to get people to make small changes to their behaviour.  This is a great message with good advice but doesn’t fit the ‘take the challenge’ concept. 4/10

MERLE
WISEMAN DAIRIES (IDENTS)
Brilliant! Cheeky, fun and simple. Wide appeal to meet the objective of generating brand awareness. We can all be guilty of trying to get too many messages across in adverts at times but Wiseman has avoided this trap here. This would also be a good viral campaign. 8/10

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