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Daily Record cuts gap on Scottish Sun

The gap between the Daily Record and Sun in Scotland is at its narrowest margin for over two years - the ABC figures for October reveal - currently standing at 23,875 copies.

This is an improvement of 5,822 copies on September's figure and year-on-year it has closed by 13,716 copies.

Since the beginning of the year the sales gap between the paid for Daily Record and the Sun in Scotland has closed by over 20,000 copies

Combined with the Record PM's 16,004 October ABC this brings the gap in Scotland to fewer than 8,000 copies.

Mark Hollinshead, managing director at Trinity Mirror Nationals, said: "The latest ABC results demonstrate how compelling and relevant content combined with great marketing work for the Daily Record day in day out. It's easy to artificially inflate your sales through price cutting."

Featured by The Drum