Andy is blunt with his advice: "Your objectives in the social media space should be no different to any other bottom line business objective, and more often than not, you'll find that they augment everything else you're doing. Just getting involved for the sake of getting involved will lead to disappointment." And there's more where that came from!
Doing social media ? First ask yourself why
Andy Wood of Freestyle Interactive shares a few of the key reoccurring themes that have come their way while working with clients on social media campaigns.