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If you want to rank in Google, content is king. Make your blog really work for you

Blogs play a big in any social media strategy, but build it and visiotors will not always come... Is a loyal human following always the key to a successful blog? Equator's Martin Jordan looks at the key behind a good blog.

There are a whole lot of people who valiantly start a blog , religiously add to it every day - yet nobody comes visiting, says Martin Jordan. . In evitably, they throw in the towel when they realise they're presenting to an empty theatre. But this DOESN"T have to be you - and Martin has some solid advice to give...

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