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First step in your social media strategy: Empower your customer

How should brands tackle the myriad of social media options to improve their customer service? That was the topic of a Yomego report which has been uploaded on to the Marketing Industry Network website for the benefit of members.

In this fascinating feature, Yomego sets out a social media strategy. "The fear of criticism has to be overcome and all feedback embraced. The same negative sentiments will be expressed regardless, so it is always best to have this happen in a controlled environment. " Take the social media challenge!

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