The Drum met up with Domino's marketing director Simon Wallis to talk about its plan for the brand and the agencies it employs, digital innovations such as the brand's use of social media, and the future of sponsorship for the brand.
Q&A with Domino's Pizza marketing boss
As a brand Domino’s Pizza is prepared to take risks - making it a tasty client to work with. And what’s more, it works largely with regional agencies. The Drum spoke to newly appointed marketing director Simon Wallis about his plans for the brand and the agencies it employs, digital innovations and the future of its sponsorship of TV favourite Britain’s Got Talent.