Palmer's, the skin and hair care company, has been working with Birmingham agency Clusta to develop its social media strategy.
Clusta's work aims to build online advocates for the brand through third party promotional activity, eCRM and celebrity endorsement.
It is using social media to promote Palmer's involvement with events including the MOBO and The Capital VIP Balls and its partnership with reality television show Britain’s Next Top Model, which has used Palmer's products for a photo shoot.
The deal with Britain’s Next Top Model includes exclusive behind the scenes footage on Palmer’s Facebook page www.facebook.com/PalmersUK.
Zahira Beddou, brand nanager at Palmer’s, said: “We are very excited to be building on our Facebook presence and developing the next phases in our social media strategy with Clusta. By engaging influential online advocates, we aim to continue the brand’s rapid growth in the UK."
Katheryn Sutcliffe, client services director at Clusta, added: “The online space is the perfect place for Palmer’s to engage with new and existing fans of the brand’s products.
"Their partnerships with the likes of the MOBOs and Britain’s Next Top Model are perfect platforms to generate word of mouth online, and will undoubtedly drive significant traffic to the Facebook page.”
Palmer's appointed Clusta as its digital agency in May this year.