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Pakistan Cricket Board complain about ‘disrespectful’ New Zealand alcohol advert

The Pakistan Cricket Board (PCB) has complained over an advert for a New Zealand beer brand, which referenced the match-fixing scandal last year.

The Moa Brewing Company advert has a signed statement New Zealand fast bowler Daryl Tuffey stating: "Pakistanis love cricket and they love making money.

"Sometimes they combine the two with a good old Pakistani match fix so that the Black Caps get to win a game."

The advert, dubbed “The Moa Pakistani Backhander”, detailed an offer to consumers for one free case of beer for every 10 purchased, likening the deal to incidents involving match-fixing scandals featuring the Pakistan cricket team.

The PCB said: “On becoming aware of this advertisement PCB contacted New Zealand Cricket. PCB has been advised that the said advertisement was taken off air less than 24 hours of its launch. It is rather unfortunate that the advertising company became insensitive to the feelings of the Pakistani nation while airing their ad which is not only unethical but also disrespectful.

“However, after the assurance from New Zealand Cricket, PCB is does not intend to pursue the matter any further.”

Featured by The Drum