The business and entertainment partnership that represents London's West End has appointed Seal to carry out a major review of its digital communications.
Birmingham-based Seal was hired after a three-way pitch and has been briefed to carry out a digital audit.
It will revamp westendlondon.com, create a mobile website and work on a social media programme.
The West End Partnership supports the thousands of restaurants, bars, shops, theatres, museums and galleries in that world-renowned locale.
Seal's digital director Chris Kent said: "The westendlondon website is the digital shop window for this iconic destination. Thousands of visitors log on each month to check out the attractions. But the site should be working much harder.
“One activity will be a mobile version of the website. Mobile communications as a channel is growing exponentially and increasingly people are searching for information ‘on the move’.
“This will help us achieve the Partnership’s objective of reaching even more international travellers, UK short-break visitors and, of course, Londoners.”