Sports nutrition brand SiS (Science in Sport) has named Fusion Media as its PR agency following public interest in the brand and the endurance sports it caters for.
Fusion Media has now been briefed with managing all of the company’s PR requirements, working closely with SiS, advising on and activating PR and wider media opportunities within specialist, lifestyle and national press.
Of the appointment SiS managing director, Stephen Moon, said: “We are pleased to be working with the team at Fusion Media. Their passion and knowledge for endurance sport is clear to see and we hope to work with them to raise the level and quality of our awareness and recognition amongst amateur athletes.”
Adam Tranter, director at Fusion Media, commented: “Our appointment by Science in Sport gives us an exciting platform to reach the increasing demographic of health-conscious, weekend-adventurers. SiS is a brand that has innovated and pushed the boundaries to stay at the forefront of a competitive industry – our ethos to think outside the box and push for the very best matches theirs entirely.”
The endurance nutrition brand has recently signed brand ambassadors Sir Chris Hoy and Helen Jenkins, in addition to Olympian Rebecca Romero MBE.