DC Thomson has revealed a TV advertising campaign for new crafts magazine for girls Ruby Loves.
Coinciding with the release of the fourth issue of the magazine the TV campaign will be backed by a major POS push in supermarkets and high street retailers.
Ruby Loves editor-in-chief, Maria T. Welch, commented: “We are delighted to be launching a TV advertising campaign for Ruby Loves…The TV advert’s potent mix of animation and live action captures all the fun and creative elements of Ruby Loves.”
The 20” spot, created by Jump, will run across CiTV, Nickelodeon, Cartoon Network, Pop Girl, Boomerang and Pop and will be complimented by two online virals which have been created to encourage audience engagement.
Cathy Frossard, DC Thomson marketing manager, said of the campaign: “It’s perfect for reflecting the brand’s values and engaging the Ruby Loves audience.
"This multi-channel campaign will provide key support to Ruby Loves over the important summer selling period and shows DC Thomson’s commitment to supporting the brand.”