Boutique Digital, the independent digital media planning and buying agency based in Leeds, has formed a partnership with leading social media engagement agency Huddle Media to deliver through-the-line social and digital solutions to clients.
By partnering, both businesses will work collaboratively on a number of key accounts to offer comprehensive social media services, develop consumer engagement via both social conversation and monitoring and paid for social promotional media.
Speaking of the partnership Colin Sneath, Huddle Media’s managing director, said: “We’re delighted to be working with Boutique. Both companies share a determination to invest time and energy in properly understanding client needs and goals before delivering truly bespoke and expert solutions. Our specialist focus on social media engagement and monitoring perfectly complements Boutique’s integrated approach to digital media solutions. Besides which they’re great people to work with, our cultures are very similar.”
Elliot Jones of Boutique Digital added: “We’re thrilled to be working with Huddle Media; our partnership means both agencies can bring their respective expertise to the table, offering an exceptionally strong and truly unified social solution to our clients. With social media being an intrinsic aspect of the consumer’s everyday life, this 360 approach is, to our mind, a vital requirement, enabling us to genuinely engage and build brand / consumer relationships online.
Both Boutique Digital and Huddle Media have seen increasing evidence of media spend being reinvested from other channels to engage with a targeted, and measurable social audience, and believe agencies need to offer a rounded and all encompassing solution to meet this need.
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