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OKA selects Total Media to drive activity for new ad campaign

British luxury furniture and homeware provider OKA Direct has appointed Total Media to manage its media planning and buying.

OKA has tasked the agency with managing its ad requirements across offline and online channels, in addition to developing the furniture brand’s media strategy.

Mirry Christie, marketing director at OKA Direct said of Total Media’s appointment: “We loved Total Media’s fresh approach to our advertising strategy, displaying an innate understanding of our market and our consumers. We’re looking forward to working with them on our exciting new summer Collection.”

The contract will begin from 28 April, with work starting immediately.

Featured by The Drum

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