TalkTalk’s video series, in which household objects are brought to life to represent the happiness of a well-connected home, continues this week with the launch of the fourth ad – ‘The Mission’.
Following on from ‘Homes within Homes’, ‘Model Village’ and ‘Date Night’, ‘The Mission’ tells the story of six household objects coming to life and embarking on a quest to find great TV.
Created by CHI & Partners, the latest spot aims to convert existing TalkTalk broadband and landline customers to TalkTalk TV by highlighting the offering.
“The title ‘The Mission’ is apt as TalkTalk continues on its mission to bring families together through great TV entertainment. We want to help make our four million TalkTalk homes better off with our flexible ways of viewing great TV. We hope our customers love the creative as much as we do,” explained Olivia Streatfeild, commercial director, consumer at TalkTalk.
CHI & Partners creative director, Micky Tudor, added: “Our award-winning animations for TalkTalk have set a precedent over the years – and this year we’ve aimed to raise the bar again. Everything about this little film is epic. Shot in cinemascope, voiced by Derek Jacobi and with a sweeping score from ‘Last of the Mohicans’, this spot is packed with the kind of extraordinary craft that is normally reserved for the world of feature films.”
‘The Mission’ was directed by Nexus directors Smith & Foulkes and is the first of four new ads planned by TalkTalk for September through to January 2015 spotlighting the value and flexibility of TalkTalk TV. The new campaign coincides with the brand’s new look and feel, also created by CHI & Partners, which aims to bring a playful flavour to TalkTalk’s print, OOH and online advertising.