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The Beano comic catapults nostalgic fashion line into Asos

DC Thomson, the publisher of the Beano, has collaborated with N16 Vintage to bring Asos a mischievous clothing line featuring the comic’s most known characters.

The ‘Reclaimed Vintage’ line will be marketed towards young men and will celebrate the spirit of characters such as Dennis the Menace, retailing from £25-£80.

The range boasts a selection of 16 items including a vintage denim shirt with embroidery detailed pocket, long-line signature black and red checked shirt and a bomber jacket with all-over comic strip print.   

Tim Collins, head of brands at DC Thomson, said: “We’re always exploring new ways of working with the Beano’s iconic artwork and the collaboration with N16 Vintage is a fantastic complement to our growing adult apparel range, showing what can be done with the archive but interpreted with a modern twist.

“They join a growing list of partners including Poetic Gem, Fabric Flavours, TruffleShuffle, Blues Clothing and Licensing Awards 2014 winner, Dr Martens for its innovative branded shoe line.”

Josephine Beckett, managing director of N16 Vintage, said: “We are thrilled to be able to unite our signature fashion look with a classic vintage icon, and confident that the collection will be a major hit this season."

Earlier this year, DC Thomson credited a rise in sales of the comic to a sampling campaign it was running in the Mail on Sunday.

 

Featured by The Drum

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