26 November issue of The Drum – From Christmas clichés to the factory floor
This issue of The Drum takes a look at what it takes to make a successful festive campaign and explores how programmatic is changing traditional TV advertising.
This issue also includes:
- Creative Showcase – a round-up of the best new creative work from VCCP Berlin, Fallon, 18 Feet & Rising and more.
- The Day Before Tomorrow – The Drum examines how technology is helping to develop smart cities and entertainment as our six–part Day Before Tomorrow documentary series continues.
- Vibrator – Our very own girl about town Claire Snare shares the latest buzz from the media and marketing industry that doesn’t make the headlines.