Audi integrated campaign reveals the TT's journey from the designer's board to the road
Audi has launched the third-generation of the TT with an integrated campaign, ‘The Concept. The Car’, illustrating how the car has been redesigned and engineered without compromise.
Created by BBH London, the activity spans print, digital, social media and direct mail and features photographs of the all-new TT alongside brief statements explaining how the original concepts have made it from the designer’s board to the road.
Kristian Dean, national communications manager at Audi UK, commented: “The TT is arguably the most iconic Audi model of all, and yet our designers have dared to take the concept back to the drawing board and make it a reality for a third time, all the while staying true to their original designs.
“The result is a car, which has been remodelled without compromise. The all-new Audi TT is yet another living, breathing example of our ‘Vorsprung durch Technik‘ philosophy, which champions constant progress through technology and cutting-edge design.”
A short film featuring interviews with the engineers and designers of the TT rounds out the campaign.