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Audi integrated campaign reveals the TT's journey from the designer's board to the road

Audi has launched the third-generation of the TT with an integrated campaign, ‘The Concept. The Car’, illustrating how the car has been redesigned and engineered without compromise.

Creative Review: 

Created by BBH London, the activity spans print, digital, social media  and direct mail and features photographs of the all-new TT alongside brief statements explaining how the original concepts have made it from the designer’s board to the road.

Kristian Dean, national communications manager at Audi UK, commented: “The TT is arguably the most iconic Audi model of all, and yet our designers have dared to take the concept back to the drawing board and make it a reality for a third time, all the while staying true to their original designs.

“The result is a car, which has been remodelled without compromise. The all-new Audi TT is yet another living, breathing example of our ‘Vorsprung durch Technik‘ philosophy, which champions constant progress through technology and cutting-edge design.”

A short film featuring interviews with the engineers and designers of the TT rounds out the campaign.

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