LA-based creative agency 180LA has hired David Povill and Dave Cuccinello as creative directors.
The award-winning pair have partnered to lead the Mitsubishi Motors of North America account at the agency.
Most recently, Povill served as vice president, creative director at Deutsch LA. He has also worked at other top agencies during his career such as Wieden + Kennedy, Crispin Porter + Bogusky, Chiat/Day and David&Goliath.
His Super Bowl spot for VW, ‘The Force,’ held a Guinness World Record for most shared ad ever.
Cuccinello previously served as group creative director at Grey New York, where he ran Volvo, Crown Royal, and Canon. He won an Emmy and Silver Lion for his film ‘Inspired” with Canon. Before that, he was at David&Goliath working on Kia.