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1 April issue of The Drum – from neurocreativity to making waste cool

This issue of The Drum includes an interview with Will.i.am exploring his collaboration with Coca-Cola and why the musician wants to make waste cool.

Creative Review: 



As Ekocycle – the brand collaboration between Will.i.am and Coca-Cola – launches in the UK, The Drum’s Natalie Mortimer catches up with the musician-cum-entrepreneur to find out how he intends to make waste trendy while making the sustainable brand profitable.



Artist and photographer Julian Hanford outlines adman-turned-artist Graham Fink’s recent eye tracking exhibition in London, and examines how technology can be used to apply creative vision straight from the mind.

Bus debate

<strong>Bus debate</strong>

Which industry is most important to the future of marketing comms – advertising, branding, digital, direct, media or PR? Katie McQuater hops on board The Drum’s double decker bus at Advertising Week Europe to find out.

Spotlight on search

<strong>Spotlight on search</strong>

The Drum casts an eye over recent trends from the world of search marketing.

This issue also includes:

<strong>This issue also includes:</strong>
  • Creative Department – A round-up of the best new creative work as voted for by our readers – featuring Ogilvy & Mather Paris, JWT London and Droga5.
  • Girl Guides – Marie Claire publishing director Justine Southall explains why the need to fight for gender quality in the workplace is greater than ever.
  • Back Chat – We drop in on Lawrence Weber, managing partner of innovation at Karmarama and co-founder of the agency’s internal product incubator, to talk startups, Bob Greenberg and creativity v technology.