NatureBox has hired StubHub’s former chief marketing officer (CMO), Ray Elias, to fulfill the same role.
Elias will be involved in all of the food brand’s marketing efforts, including brand, acquisition, consumer experience and retention.
“Based on the demand we’ve seen online, we know that NatureBox is a brand that people love to engage with. We’re focused on delivering an even deeper, richer experience and expanding our reach, especially to consumers who have yet to engage with our brand or try or products,” said NatureBox chief executive, Gautam Gupta.
“Ray’s leadership will be essential to helping us transform NatureBox into a world-class, consumer-driven brand. He’s a seamless addition to our collaborative, driven culture.”
The new hire goes hand-in-hand with the brand’s first-ever national broadcasting campaign.
Elias will take up his new role next month.
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