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13 May issue of The Drum – from man v machine to hacking print

Creative Review: 

Man v machine

<strong>Man v machine</strong>

It is assumed that certain jobs, creative roles in particular, will always require a human touch, but with persuasive language generator Persado raising $21m in funding earlier this year, we ask whether copywriters should be worried.

Hacking print

<strong>Hacking print</strong>

Editor Stephen Lepitak catches up Jefferson Hack to find out more about his quest to bring HD video to print, which was realised earlier this year when Rihanna came to life on the cover of AnOther Magazine.

Friends with strangers

<strong>Friends with strangers</strong>

As it is named The Drum Marketing Awards Brand of the Year, Gillian West goes behind the scenes of Airbnb’s first global campaign ‘Never A Stranger’.

Access all areas

<strong>Access all areas</strong>

How would you like to get inside the head, and office, of one of the most powerful people in advertising, with none other than Maurice Lévy as your tour guide? The Drum gives a sneak peek of its virtual reality shoot at Publicis Drugstore.

This issue also includes:

<strong>This issue also includes:</strong>
  • Creative Department – A round-up of the best new creative work as voted for by our readers – featuring Wieden + Kennedy, WCRS, Stories AG and more
  • Back Chat – We catch up with Johnny Hornby, founder of CHI&Partners and The&Partnership, to chat about Canada, the election and being mates with competitors.

 

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