Creative agency Partners + Napier NYC (PNYC) has appointed Ted Florea, who formerly served as head of brand strategy at Droga5, as its first chief strategy officer.
In this role, he will be responsible for the strategic leadership of all existing PNYC business, which includes the Outdoor Advertising Association of America and ShopKeep.
According to his LinkedIn profile, Florea served as a freelance brand strategy consultant prior to joining PNYC. Before that, he spent three years as head of brand strategy at Droga5.
Throughout his career, he has worked with clients including Toyota, Kraft, and Netflix.
Of his appointment, Florea said: “I’ve had the honor of working at some of the most creative shops in advertising, but in thinking about the future of our industry, I was looking for something more grounded in reality. I’m thrilled to work with the gang at PNYC, who share my passion for building brands from the ground up – brands built on solid, purposeful strategies designed to create real-world impact.”
For the past six months, Florea has served as a brand strategy consultant for the agency.